Dubai – Audi has been recognized as one of the top 10 “biggest brand movers” in the UAE, according to the latest data released by YouGov[1] in June 2024.

YouGov’s Biggest Brand Movers analysed the performance of hundreds of brands from May to June 2024, using a comprehensive methodology that includes metrics such as brand health, media presence, purchase behaviour and social media engagement. Audi saw notable improvements in areas such as word-of-mouth exposure, ad awareness and buzz. Metrics such as impression, value, satisfaction and quality further highlighted Audi's positive brand perception and customer engagement in the UAE.

In May, Audi joined forces with Dubai Opera to celebrate two highly anticipated live performances: Hauser and Rome Opera Ballet. Placing the emphasis on its dedication to culture and the arts, the month brought guests unforgettable evening experiences that were further elevated by the allure of a red carpet leading to an outdoor display of the Audi A8 L. Opera attendees were also invited to commemorate their evening by capturing moments at the indoor photo wall.

Also timed for the month of May was the launch of ‘Audi Delights’, an exclusive program aimed at enhancing brand engagement and loyalty by offering customers the opportunity to win coveted experiences on a monthly basis. To date, winners have enjoyed rewards including Dubai Opera show tickets, a fire Omakase dining experience at Smoked Room, and a rejuvenating spa experience at Nikki Spa Dubai.

For more information, visit www.audi-dubai.com 

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Audi, Al Nabooda Automobiles
Rana Eyamie
Marketing Manager
E-mail: rana.eyamie@nabooda-auto.com
www.audi-mediacenter.com

HAVAS Red
Kinda El Zein
Senior Account Executive
E-mail: kinda.elzein@redhavasme.com 

About Audi Group

The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segment. The brands Audi, Bentley, Lamborghini, and Ducati produce at 21 locations in 12 countries. In 2023, the Audi Group delivered 1.86 million Audi vehicles, 13,560 Bentley vehicles, 10,112 Lamborghini vehicles, and 58,224 Ducati motorcycles to customers. In the 2023 fiscal year, AUDI Group achieved a total revenue of €69.9 billion and an operating profit of €6.3 billion. With its attractive brands, new models, innovative mobility offerings and groundbreaking services, the group is systematically pursuing its path toward becoming a provider of sustainable, individual, premium mobility.

AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005, Audi Middle East, which covers Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, and the UAE. Find out more at news.audimiddleeast.com.

About Al Nabooda Automobiles:

Al Nabooda Automobiles is the official Audi importer in Dubai and the Northern Emirates. With its strong reputation, Al Nabooda Automobiles has become a trusted distributor for Audi, Porsche and Volkswagen vehicles in Dubai and the Northern Emirates. Offering the best-in-class customer service and a wide range of Audi models, Al Nabooda Automobiles also offers an array of services, including comprehensive after-sales support such as maintenance, repairs, and genuine Audi parts.

Operating across multiple cities in the United Arab Emirates, including Dubai, Sharjah and Fujairah, our dealership network covers the UAE, ensuring that the Audi experience is easily accessible to our valued customers.

For more information about our range of vehicles and current offers, please visit www.audi-dubai.com.

[1] “UAE's Biggest Brand Movers: June 2024.” YouGov, 17 July 2024,  https://business.yougov.com/content/50073-uae-biggest-brand-movers-june-2024.