Abu Dhabi, UAE: In the spirit of connection that defines Eid celebrations, Audi Abu Dhabi and Al Ain is encouraging residents to prioritize quality time with friends and loved ones. The brand‘s commitment to ‘progress‘ that enriches human experiences is reflected in this year‘s "Disconnect to Reconnect" campaign, which sheds light on a growing concern in relation to the impact of technology on meaningful connections. The initiative responds to surprising results from a study commissioned by the dealership revealing that nearly three-quarters (72%) of UAE residents feel that their mobile phones deprive them of precious family moments.

The survey also highlighted a generational divide. A significant portion (26%) of respondents aged 35 and above want to limit screen time to prioritize family interaction. Furthermore, 23% believe implementing phone-free zones during gatherings could positively impact their relationships.

"At Audi Abu Dhabi, we're committed to supporting the brand claim of ‘Vorsprung’ and believe that progress should have a purpose: to improve your life. That's why we're leading the way in a new era of automotive technology designed to enrich our lives,” said Claire Jackson, Marketing Manager of Audi Abu Dhabi. "Our 'Disconnect to Reconnect' campaign for Eid perfectly reflects this philosophy. It's a reminder to be present and connect with loved ones, especially during special occasions. Let's cultivate a healthier relationship with technology so it enhances, not replaces, the moments that truly matter.“

The digital campaign encourages residents across the UAE to disconnect from digital distractions, be more mindful of their smartphone habits, and make lasting memories with family and friends during the Eid Celebrations.

The survey, in collaboration with YouGov, gathered insights from more than 1,000 UAE residents aged 18 to 50.

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For more information, visit www.audi-abudhabi.com.

Audi Abu Dhabi Communications

Claire Jackson
E-mail: claire.jackson@ali-sons.com
www.audi-mediacenter.com

Houbara Communications
Abdullah Sallam
E-mail: abdullah.sallam@houbaracomms.com

The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segment. The brands Audi, Bentley, Lamborghini, and Ducati produce at 21 locations in 12 countries. In 2022, the Audi Group delivered 1.61 million Audi vehicles, 15,174 Bentley vehicles, 9,233 Lamborghini vehicles, and 61,562 Ducati motorcycles to customers. In the 2022 fiscal year, AUDI Group achieved a total revenue of €61.8 billion and an operating profit of €7.6 billion. With its attractive brands, new models, innovative mobility offerings and groundbreaking services, the group is systematically pursuing its path toward becoming a provider of sustainable, individual, premium mobility.

AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005, Audi Middle East, which covers Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, and the UAE. Find out more at news.audimiddleeast.com.

About Ali & Sons:

Ali & Sons is the official Audi importer in Abu Dhabi and Al Ain since 1987. With its strong reputation Ali & Sons has become a trusted distributor for Audi vehicles in the United Arab Emirates. Offering the best-in-class customer service and a wide range of Audi models, Ali & Sons also offers an array of services, including comprehensive after-sales support such as maintenance, repairs, and genuine Audi parts.

Operating in the city of Abu Dhabi in the United Arab Emirates, Ali & Sons ensures that the Audi experience is easily accessible to valued customers.

For more information about our range of vehicles and current offers, please visit www.audi-abudhabi.com.