• Latest addition to newly opened family entertainment space at Masaar, which includes outdoor cinema, skate park, children’s playground and soft-play area

Sharjah, United Arab Emirates – Zad, the popular food-truck destination, has arrived at Arada’s award-winning forested master-development Masaar, alongside with weekend and New Year’s festivities designed for the entire family to enjoy.

Zad at Masaar offers seven exciting food and beverage brands to be relished in the scenic outdoors among Instagram-friendly aesthetics: Hoop, Kalakeesh, Krush Burger, Lemon Leaf, Mighty Meat, Retro 7 and Saraya Café. From burgers to shawarma, enticing menus offer freshly prepared comfort food, gourmet coffee, fruity drinks, healthy snacks and quality desserts for a quick bite or a leisurely meal with nearby seating, in-car service, or home delivery within the vicinity.

Visitors are also welcome to enjoy the attractions at the recently opened entertainment zone located in the centre of Masaar, which include a playground, skate park and outdoor cinema.

Ideally located in the up-and-coming Suyoh district of Sharjah, Zad at Masaar is located just off Emirates Road with easy access to Mleiha Road, near Sharjah Mosque and Arada’s first community, Nasma Residences.

Ahmed Alkhoshaibi, Group CEO of Arada, said: “Zad is a hugely successful and popular experience at Aljada and we are very pleased to introduce our second location to Masaar. Our goal is to create and activate communities at the earliest possible stage, ensuring that residents have access to an incredible array of amenities right from the first day they move into their new home.”

Zad is open daily and a series of weekend festivities are planned to coincide with its launch. Visitors will enjoy special daily entertainment parades during 16-18 December weekend and 23-25 December weekend, between 530pm–10pm.

On 23 December between 6pm–10pm, families can also look forward to the Manbat farmers’ market featuring fresh Emirati produce, and engaging arts, crafts and face-painting activities along with an onsite DJ to add to the buzz.

New Year’s Eve at Zad on 31 December promises a joyful experience for families and younger visitors between 9pm–1 am. Spectators can ring in the New Year with plenty of free excitement, including multiple roaming LED acts, pyro/fire performances, and superb views of a spectacular fireworks display, which is being launched at midnight from the nearby Nasma Central Park.

Zad’s first location at Aljada offers 24 food outlets that offer walk-through as well as drive-through elements. The site is also located adjacent to a children’s adventure playground, the Middle East’s largest skate park, and a free drive-in cinema. Since opening in early 2020, more than three million people have now visited Zad at Aljada.

Zad at Masaar is part of Masaar’s ample recreational facilities that also include nine parks supporting active lifestyles with swimming and sports facilities, a children’s adventure playground and a skatepark.

Masaar contains 4,000 villas and townhouses spread over seven gated districts offering contemporary living in harmony with nature. The forested community features more than 50,000 trees in a green spine that that links the separate districts in the master community. Sendian, the first district in Masaar, is already under construction and scheduled for completion in June 2023.

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About Arada

Based in the UAE, Arada is a developer that has been created to build communities that enrich, engage and inspire their residents. Our homes are exceptionally designed and are complemented with best-in-class amenities, all provided at an accessible price point. Arada was founded in 2017 by HH Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Basma Group, and HRH Prince Khaled bin Alwaleed bin Talal, founding Chairman of KBW Investments, with the intention of delivering superior properties to the UAE real estate segment.

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For more information about Arada: www.arada.com