• Three winners will be announced during COP28 in Dubai and receive seed funds worth $30,000, $20,000, and $10,000, respectively

Dubai, UAE – PepsiCo and the Arab Youth Center (AYC) have opened applications for young Arab innovators to apply for the Arab Youth Hackathon, a regional entrepreneurship program aimed at creating smarter solutions to climate-related issues in the areas of agriculture, circular economy, water security, and renewable energy and efficiency.

According to recent research[1], 65% of Gen Z members in MENA are concerned about the world, but a higher proportion - 66% are hopeful about the change they can deliver. 50% are also actively striving to make a change through social, political, or environmental means.

The hackathon will run in the UAE, Saudi Arabia, Egypt, Jordan, and Lebanon, and is seeking applicants, including university students and early-stage entrepreneurs who either are looking to ideate or have a preliminary existing idea at the testing phase, which will evolve during the hackathons. Candidates must apply in teams of 2 to 3 participants aged between 18 to 35 years of age, with at least one member older than 21 years.

Once the shortlist of teams has been selected, PepsiCo, PepsiCo Foundation, Plug and Play and AYC will host a three-day local hackathon, providing mentorship and curated workshops to transfer knowledge to the participants.

In the UAE, the hackathon will take place at the Sharjah Research Technology and Innovation Park from 7th to 9th October.

The proposed solutions will be assessed and selected based on its innovation and be financially feasible and scalable. A panel of experts will evaluate the entries based on their sustainability alignment, ability to reduce emissions, and the magnitude of impact on areas under the four pillars of the competition (Water, Agriculture, Climate, Circular Economy) such as climate change, energy, circular economy, deforestation, green transformation, soil fertility, waste management, water scarcity, and marine environment wellbeing.

The finals of the competition, featuring 15 of the most promising solutions from the five countries, will take place during December, in Dubai. The three best innovators will receive an equity-free seed fund from the PepsiCo Foundation to launch their businesses, worth $30,000 for the winner, $20,000 for the runner-up, and $10,000 for the second runner-up. In addition, they will participate in a five-month incubation program that will help them develop and scale their groundbreaking ideas and ensure long-term success.

Eugene Willemsen, CEO – Africa, Middle East and South Asia at PepsiCo said, “Young people are comfortable in a world of dialogue and collaboration, and uniquely motivated to contribute to solutions to climate-related issues. They also have the power to influence behavior in their communities and urge policymakers to tackle environmental challenges. This year, through tangible investment and collaborative action, PepsiCo is advancing COP28’s goal to promote youth engagement in climate action. We are committed to diversity in thought, perspective, and action to move the needle in ways we haven’t imagined before, and the Arab Youth Hackathon harnesses the power of collaboration to channel this potential in tangible and measurable ways.”

C.D. Glin, President, PepsiCo Foundation and Global Head of Philanthropy, PepsiCo added, “At the PepsiCo Foundation, we know that global challenges require bold, innovative, local and lasting solutions. The Arab Youth Hackathon provides a platform for us to feed the potential and entrepreneurial spirit of the next generation of innovators across MENA as they develop home-grown solutions for our planet’s most pressing issues. We are proud to support them and couldn’t be more excited about the social impact they will make.”

Mr. Sadeq Jarrar, Executive Director - Arab Youth Center said, “We are thrilled to begin accepting applications for the Arab Youth Hackathon in anticipation of COP28. We heavily prioritize and promote climate action at the Arab Youth Center, and always strive to formulate impactful initiatives to engage Arab youth in thinking about the future of our world. As a means to highlight Arab youth sustainable ingenuity across the MENA region, we look forward to seeing the results of the Hackathon and the solutions our applicants propose.”

“At the Arab Youth Center, we wholeheartedly believe in the power that youth hold when they mobilize and voice their opinions to collaborate. Through this initiative, we hope to foster a culture of leadership among Arab youth for the betterment of future generations.” Mr. Jarrar continued.

Private sector initiatives, especially those involving youth, play a key role in supporting COP28’s ambitious sustainability goals. The Hackathon will be supported by the Sharjah Research Technology and Innovation Park as well as a range of universities including University of Wollongong, American University of Sharjah, American University in Dubai, Ajman University, Higher Colleges of Technology, University of Sharjah, University of Birmingham Dubai, and Abu Dhabi University that will work closely with PepsiCo and the Arab Youth Center to identify promising talent and guide them through the process. Plug and Play, known for accelerating innovation across a wide network of accelerators, industry-leading corporations, and venture capitalists globally, will also lend its expertise to help bring the program to life in MENA.

Omeed Mehrinfar, EMEA Managing Partner, Plug and Play said, "As one of the most active global investors in sustainability, we are strong believers and renowned enablers of climate technology, thus this is a great opportunity to partner with market and thought leaders such as PepsiCo and Arab Youth Center in activating and implementing this unique cross border Sustainability hackathon in the Arab region. We hope to continue to support young innovators, corporate partners and strategic government stakeholders with the largest open innovation platform in the world that is Plug and Play; this will be a good opportunity to tackle climate challenges and find adequate solutions from an ideation and pre-MVP perspective." 

The Arab Youth Hackathon is open for applications until September 22 in the UAE. Interested participants can submit their entries at arabyouthhackathon.com.

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About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

About Arab Youth Center (AYC)

Under the directives of His Highness Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Chairman of the Arab Youth Center, AYC strives to empower young Arabs across the MENA region and address their needs in many disciplines, including education, culture, technology, sustainability and more. Harnessing the power of a growing youth population, AYC focuses on implementing initiatives to help equip and build thoughtful leaders for the future.

The centre offers a unique platform to develop youth capabilities and support innovation and creativity among youth. With the patronage of His Highness Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, the AYC implements purposeful initiatives across diverse sectors, empowering Arab Youth by cooperating with Arab governments and other influential entities. AYC specialises in organising events, research and development and impactful projects and initiatives.

For more information, visit www.arabyouthcenter.org.

About Plug and Play

Plug and Play is the leading innovation platform, connecting startups, corporations, venture capital firms, universities, and government agencies. Headquartered in Silicon Valley, we're present in 50+ locations across five continents. We offer corporate innovation programs and help our corporate partners in every stage of their innovation journey, from education to execution. We also organize startup acceleration programs and have built an in-house VC to drive innovation across multiple industries where we've invested in hundreds of successful companies including Dropbox, Guardant Health, Honey, Lending Club, N26, PayPal, and Rappi. For more information, visit https://www.plugandplaytechcenter.com/.

[1] https://mailchi.mp/vice/the-arab-youth-census