Abu Dhabi: Al Masaood Automobiles, the exclusive distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region, supported Nissan Middle East in their initiative to prevent the sale and distribution of counterfeit spare products in the region. The campaign, which also involves key government and private sector stakeholders including Abu Dhabi Customs, includes extensive trainings and workshops for everyone within the ecosystem to identify the very subtle differences between genuine and counterfeit parts, particularly brake pads, spark plugs, and oil filters.

“Counterfeit products pose an inherent threat to customers,” explained Harmeet Singh, Al Masaood Automobile’s Aftersales Director. “As these products do not go through the stringent quality control processes at Nissan, their usage may be detrimental to the vehicles, and in some cases, counterfeit spare parts may lead to situations where the drivers of the cars and their passengers may be injured or worse. Therefore, it is imperative that we invest our efforts to prevent these products from making it to the market at all.”

Within this initiative, Al Masaood Automobiles has been holding trainings with Abu Customs officials to educate them on how to differentiate between genuine Nissan spare parts and illicit, counterfeit parts. The program also saw the development of an agreement with Abu Dhabi Customs whereby the authority would inform Al Masaood Automobiles of any Nissan spare part shipments about to enter the Emirate via sea to be able to identify early on whether it is a legitimate Nissan spare parts shipment, or a parallel, ‘grey-market’ import. Similar training is planned for Customs officials in Al Ain.

“The key to success is partnership, and we are thrilled to be working with both Nissan Middle East and Abu Dhabi Customs on this very important initiative,” added Singh. “Customer experience sits at the heart of our ethos here at Al Masaood Automobiles, and customer safety is therefore not only paramount for us – it’s of the highest priority.”

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About Al Masaood Automobiles  

Al Masaood Automobiles – authorised distributor of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain, and the Western Region for over 38 years - brings to its customers a complete range of the most reliable 4x4, luxury, passenger, and commercial vehicles, efficiently catering to a large and diverse number of individual, fleet, and government users.

Al Masaood Automobiles’ extensive network coverage includes 10 showrooms for new cars, and 3 showrooms for used cars in Abu Dhabi, Al Ain, and the Western Region – including the flagship showroom complex at Musaffah with dedicated new vehicle delivery centre; 5 Service Centres and 6 Spare Parts outlets. In 2019, the company inaugurated its state-of-the-art 'R-Store' as an innovative one stop shop for Renault customers.

Recently, Al Masaood Automobiles successfully bagged the Global Nissan Aftersales Award for the 2020 and 2021 fiscal year after outperforming other Nissan dealers internationally within its segment. Al Masaood Automobiles had previously scooped the prestigious Nissan Global Dealer Award in 2013 and 2019 and has been the recipient of the ‘Exemplary Performance in Sales and Customer Experience Award’ by Nissan in the year 2017. Al Masaood Automobiles was also titled as the winner of the Renault Global Partners Award, “P.A.R.I.S. Challenge” for the year 2019. The company enhances its success through strong tie-ups with leading banks, offering to its customers easy finance solutions and facilitating the purchase process with insurance, finance and accessories under one roof. Visit our e-commerce portal to know more. 

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