Kuwait City – Al Hamra Real Estate Company KSC has concluded an eventful fourth quarter celebrating the completion of another action-packed year at Al Hamra Shopping Center in Kuwait City. Over the past three months, the company has organized and supported more than a dozen CSR initiatives and entertainment activities, all of which attracted strong participation from people from different walks of life and further strengthened Al Hamra Shopping Center’s role as a thriving community hub.

In line with its commitment to giving back to the community, the company launched and supported several initiatives and campaigns at Al Hamra Shopping Center and Business Tower that contributed to wide-ranging noble causes and global efforts to create prosperity for all. These encompassed health awareness campaigns, screening and consulting, and volunteering, which touched the lives of countless beneficiaries.

To mark Pink Month, the Al Hamra Breast Cancer Awareness Campaign was launched on social media and the mall’s screens and storefront hoardings. The campaign also saw music performances each Saturday throughout October by female music artists dressed in pink. Similarly, a booth of Alia International Hospital was set up at the mall to raise awareness about the risks and the importance of early detection of breast cancer.. The initiative contributed to positive health outcomes through the detection of over 10 possible cases, enabling earlier intervention and treatment. In addition, wellness and fitness sessions and awareness talks were provided by trainers from Circuit+. 

The Al Hamra Prostate Cancer Awareness Campaign was also launched with targeted messages being shared on social media and displayed on the mall’s screens and storefronts. Mall visitors were invited to attend awareness sessions at a booth set up by MEDCELL and provided free vitals screening as well as exclusive discounts and special promotions and packages. In addition, Venaldi Barbershop offered free beard shaves and trims in support of Prostate Cancer Awareness Month for two days in November.

Dasman Diabetes Institute partnered with Kuwait Finance House on World Diabetes Day to create awareness and offer complimentary screening and health consultation. Similarly, the Sanad Volunteer Group hosted a group of multiple sclerosis patients and their families during an event to raise awareness about the condition and provide patients with an opportunity to share their experiences and ways to overcome challenges to help others. Al Hamra Real Estate Company supported the three events in the role of venue partner. The company also co-sponsored the final event of The Soroptimist Kuwait’s Orange the World campaign this year to end violence and discrimination against women. The event welcomed internationally renowned Lebanese journalist Giselle Khoury, who spotlighted the challenges facing women in the media. As part of its support, the company lit the Al Hamra Business Tower’s façade in orange for the entire duration of the campaign between 26 November and 10 December.

Al Hamra Real Estate Company also organized Al Hamra 2022 Rowathon on 29 October at the Shopping Center. The event attracted the participation of 21 teams, who competed in mixed and female categories to see who could cover the longest distance in 30 minutes. Participants received a KWD 1,000 Invisalign treatment discount at Bayan Dental, with a KWD 600 and KWD 400 prize going to the winners and runners-up in both categories respectively as well as a meal plan subscription and selection of Decaar skincare products for the third-placed team.

As part of its efforts to further develop Al Hamra Shopping Center as a modern lifestyle destination and make the shopping experience more enjoyable for visitors, Al Hamra Real Estate Company organized a series of diverse entertainment activities over the past three months. The company celebrated the 10th anniversary of inaugurating the Business Tower on 12 December 2012. The opening ceremony was held under the patronage of the late Kuwaiti Amir Sheikh Sabah Al Ahmad Al Sabah and saw the attendance of Crown Prince Sheikh Nawaf Al Ahmad, Prime Minister Sheikh Jaber Al Mubarak, and former Head of Parliament Jassim Al Kharafi. As part of the company’s ongoing anniversary celebrations, event attendees born on December 12 each received a KWD 50 voucher.

The annual food and coffee festival returned for its 2022 edition in cooperation with FoodBuzz. The event was held at the Plaza of Al Hamra Shopping Center on the final Tuesdays of November and December, and will continue in January and February. The festivities of the past year drew to a close with a fun-filled New Year’s Eve celebration, which featured a live DJ, photo booth, kids’ face painting, free arcade games, and a light show, together with family activities such as a bubble show, a magic performance, puppet shows, and balloon twisting.

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About Al Hamra Real Estate Company

Al Hamra Real Estate Company KSC (Closed) is a Kuwaiti Closed Joint Stock Company that was established and registered in Kuwait on June 23, 2004 and incorporated with the sole intent to manage one of the region’s most prestigious projects – Al Hamra Business Tower. Rising 414 meters in the center of Kuwait City, it has become a landmark tower of iconic sculptural form. The 80-floor skyscraper is the tallest of its kind in Kuwait. For more information about the tower services, please visit here.