• Al Ghurair Investment recognised as regional leader in Customer Experience.

Dubai, UAE: Al Ghurair Investment, one of the largest diversified family business groups in the United Arab Emirates (UAE), has announced it has been awarded four awards at the Gulf Customer Experience Awards held in Dubai, UAE on 1st March 2023 in recognition of its exceptional Customer Experience (CX) programme. The Group was awarded a total of four awards including one Gold for ‘Best Customer Experience in Real Estate’, and three Silver awards for ‘Customers at the Heart of Everything’, ‘Best Customer Experience Strategy’ and ‘Best Customer Experience Team’, marking a significant milestone in the Group’s CX transformation journey, which started in 2022.

The awards mark the success of Al Ghurair Investment’s Group-wide transformation journey and its CX Transformation ‘Think Group’ programme devised to lead customer-centric transformation, innovation and excellence. Building on a 60-year legacy, the initiative reimagines the business through the lens of the customer from transforming customer-facing touchpoints to redesigning service blueprints and operating models with the goal of elevating customer experience to be fit for the future.

Commenting on the recognition, Divya Bathija, Customer Experience Programme Lead, former Chief Customer & Excellence Officer, and current Chief Information Officer, Al Ghurair Investment said: “We are delighted to have been recognised for our efforts in establishing holistic customer experience structures across the organisation as we continue to embed customer centricity at the core of what we do. Our Purpose to Enhance Life has continued to drive us forward along this journey and whilst there is much to be proud of, we realise there is more to accomplish ahead.”

Praveen Bangera, Senior Vice President, Customer Experience, added: “The competition was fierce, with Al Ghurair standing with amongst reputed businesses and brands with long-standing CX programmes. This achievement is testament to how committed Al Ghurair Investment is, as part of our transformation journey, to building a customer-centric model and to continuously pioneering customer experience, locally, regionally, and globally.”

As part of the Group’s CX transformation journey, Al Ghurair Investment launched a pilot programme across Al Ghurair Properties to establish a foundation for its business to consumer (B2C) programme. Partnering with ModusCX, a leading management consultancy specialising in customer experience, with a goal to deliver a full-scope CX programme to build core practices and activities that form the basis for the strategy’s fulfilment.

Commenting on the recognition, Badr Al Ghurair, Chief Executive Officer, CarsTaxi, and Sponsor of the CX Transformation ‘Think Group’ Programme said: “Al Ghurair Properties provided the perfect platform to roll out the full spectrum of B2C CX activities, thus creating a complete transformation foundation for all future rollouts as we look ahead at exploring the group’s many exciting verticals. As we further cement our position as a regional leader with our customers at heart, we shall continue to remove barriers, inspire loyalty and enhance experience every step of the way.”

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About Al Ghurair Investment:

Al Ghurair Investment is one of the largest diversified family business groups in the Middle East, with operations in six distinct industry sectors: Foods and Resources, Properties, Construction and Services, Energy, Mobility and Ventures. Established in 1960 as a trading business, Al Ghurair was one of the first pillars of industry and commerce in the emerging United Arab Emirates.

From modest beginnings, and with a proud history of innovation and entrepreneurship, the Al Ghurair family name has become synonymous with the heritage, evolution and vision of the prestigious country itself.

Headquartered in Deira, the business’ diversified operations span more than 50 countries across the globe, employing approximately 28,000 people. Today, Al Ghurair Investment continues to build on its enduring 60+ year legacy, guided by its purpose: ‘Enhancing Life’, as it strives to facilitate meaningful and sustainable change across the communities within which it operates.

For more information, please visit: www.al-ghurair.com

For media enquiries, please contact:
Sara O’Hara
Head of Group Communications & Group Press Office
Al Ghurair Investment
Email: media@al-ghurair.com