Dubai, UAE: Ajmal Perfumes participated in the 28th edition of Beauty world Middle East, the region’s premier international trade fair for the beauty industry, held at the Dubai World Trade Centre. Known for its superior Oriental and Western fragrances, Ajmal captivated attendees with an expansive range at their booth, located in the fragrance compounds and finished fragrances section. The showcase celebrated the brand's expertise and commitment to excellence by exhibiting an array of signature scents, from precious Agarwood to classic Dahn Al Oudh.

“In the ever-evolving beauty sector, staying abreast of the latest trends and innovations is crucial. Ajmal Perfumes' participation in Beautyworld Middle East—a premier trade show for leading international, local, and regional exhibitors—reflects our commitment to re-engaging with the beauty industry. As the 'King of Oudh,' we take pride in preserving and enhancing the legacy of oud, a tradition that has been part of our family. While we honor these age-old traditions, we are also dedicated to innovating and meeting the contemporary tastes of our customers. By blending our rich heritage with a modern perspective, Ajmal Perfumes has successfully established a legacy of excellence in the perfume industry,” said Abdulla Ajmal, CEO, Ajmal Perfumes.

Beautyworld Middle East 2024 welcomed over 70,000 visitors from more than 68 countries, all eager to explore the latest trends and advancements in the beauty industry. With a legacy spanning for 73 years, Ajmal Perfumes has grown from a humble trading house founded by the late Haji Ajmal Ali in the early 1950s in India to a prominent Middle Eastern fragrance powerhouse. 

Ajmal’s commitment to craftsmanship is exemplified in its unique 'farm-to-fragrance' approach, ensuring unparalleled quality and integrity at every stage. By managing the entire production cycle, from raw material sourcing to finished product creation, Ajmal preserves authenticity and excellence,

a core tenet of the brand. This seamless blend of Eastern traditions and contemporary innovations allows Ajmal Perfumes to appeal to a broad spectrum of customer preferences.

Today, with a presence in over 60 countries and more than 350 retail outlets worldwide, Ajmal Perfumes continues to lead in the Middle East's fragrance landscape. By embracing traditional artistry alongside cutting-edge technology, Ajmal has carved a legacy of excellence and innovation in perfumery.

About Ajmal Perfumes: Inspired by the glorious Orient, Ajmal began its perfumery journey with the world's oldest form of fragrances: perfume oils. Over the last 73 years, Ajmal has created a unique niche in the world of perfumery in the Middle East, as producers, manufacturers, retailers and distributors. Ajmal Perfumes offer a plethora of fine western and oriental fragrances and is renowned for its expertise in bringing the most exquisite Oud and Oud-related products. Ajmal's retail presence spans 350+ exclusive showrooms within the GCC and the world.

For more information, please contact:
Sangeeta Bora
sangeeta@yardstick-marketing.com
Dimple Menezes
dimple@yardstick-marketing.com
Yardstick Marketing Management
PO Box - 116125, Dubai, United Arab Emirates