Dubai, United Arab Emirates: AHS Properties, a premier real estate developer renowned for its ultra-luxury projects in Dubai, has forged a significant strategic partnership with FENDI Casa, for the development of the high-end project CASA Canal. This collaboration is set to further enhance the unique aesthetics of CASA Canal, AHS Properties' ambitious project alongside the Dubai Canal. Valued at an impressive $850 million, CASA Canal is on course to redefine the standards of uber-luxury in Dubai's real estate.

FENDI Casa will collaborate with AHS on CASA Canal project providing a high-profile tailored service to combine the highest savoir-faire of the Maison with specific interior solutions, both for common areas and the residential units. CASA Canal will be distinguished by outstanding quality and perfection. FENDI Casa is proud to develop with AHS new concepts of living, highlighting the elegance and contemporary lifestyle.

This partnership is set to further elevate Dubai’s position in the global ultra-luxury property market, offering discerning residents an unprecedented lifestyle with panoramic waterfront views. The signing ceremony was attended by Abbas Sajwani, Founder and CEO of AHS Properties, and Alberto da Passano, CEO of FF Design (FENDI Casa), in the presence of senior executives from both entities.

In his comments, Abbas Sajwani, Founder and CEO of AHS Properties said: “CASA Canal transcends conventional development, representing the meticulous construction of a quintessential lifestyle experience. In a market still searching for the ultimate in luxury, AHS’s CASA Canal is stepping in to fill that gap. Our collaboration with FENDI Casa brings a level of sophistication and detail that’s been missing in Dubai’s property scene. The integration of FENDI Casa’s luxurious identity into this project underscores the escalating desire for residences that deliver not just superior quality but also a distinguished lifestyle.”

Alberto da Passano, CEO of FF Design (FENDI Casa), shared his vision for the venture and said: “This partnership sets an extremely valuable milestone for FENDI Casa in the realm of its interior design activities that are constantly gaining importance through the development of high-end projects all over the world. We are proud to be part of CASA Canal since it perfectly embodies the pillars that drive our strategy: authenticity, uniqueness and desirability.”

The ultra-luxury project will offer a lifestyle beyond compare, with units ranging from 4,500 to 30,000 square feet. It will feature a collection of boutique residences comprising three-bedroom penthouses; four, five and six-bedroom sky villas; and three sky palaces. 

Residents will enjoy amenities at the exclusive property, including a cigar lounge, fine-dining options, a spa, wellness and recreational arenas (yoga, hammam and beauty rooms), a screening room, a 24-hour luxury concierge service, and a dedicated chauffeur service to ensure comfort and convenience all-around. Globally acclaimed interior design firm Hirsch Bedner Associates was entrusted with the design of CASA Canal’s interiors, while the architecture was executed by Shaun Killa, a world-famous architect and the brains behind the unique and stunning Museum of the Future.

Since launching in November 2021, AHS Properties has quickly become a leader in the ultra-luxury real estate landscape, from acquiring, renovating and reselling mansions in premium locations, such as the Palm Jumeirah and Emirates Hills, to evolving into the property developer it is today.

About FF Design

Fashion Furniture Design (FF Design) was founded on 4 May 2021 as a joint venture between Design Holding, a global leader in the high-end design sector, jointly controlled by Investindustrial and Carlyle, and FENDI, the Italian luxury brand that is part of the LVMH Group, to develop the FENDI Casa world. Design Holding is a majority shareholder in the joint venture. Alberto Da Passano - former President of FENDI for Europe and the Middle East - leads the joint venture as CEO. He is supported by an organisational structure focused on business management and comprehensive business development in the main markets - starting with Asia - and the fully integrated development of operations at the digital level. FF Design develops the new FENDI Casa Collections, available through selective distribution and a network of new mono-brand boutiques, focused on offering interior design services and expanding the customer experience. www.fendicasa.com

About Design Holding

Design Holding is a global leader in high-end design with a cultural heritage of European origin, characterised by multi-channel distribution and diversified product categories. Guided by the purpose ‘We design for a beautiful life’, the Group designs for the planet, people, and culture. The Group includes Flos, B&B Italia, Louis Poulsen, Maxalto, Arclinea, Azucena, FENDI Casa, Audo and Lumens. Design Holding’s catalogue features iconic objects designed by world-famous designers such as Achille and Pier Giacomo Castiglioni, Tobia Scarpa, Luigi Caccia Dominioni, Poul Henningsen, Arne Jacobsen, Antonio Citterio, Gaetano Pesce, Philippe Starck, Piero Lissoni, Konstantin Grcic, Jasper Morrison, Patricia Urquiola, Michael Anastassiades and many others. Design Holding is jointly owned by the global investment firms Investindustrial and Carlyle. www.designholding.com

About FENDI

The FENDI Maison was founded in 1925 by Adele and Edoardo Fendi in Rome. This was followed by the opening of a small leather goods boutique with a fur atelier. Immediately reaping widespread acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation and style. In 1965 a 54-year collaboration with Karl Lagerfeld began, to be later joined in 1992 by Silvia Venturini Fendi as Artistic Director of FENDI. In 1994, Silvia Venturini Fendi took over as Head of Accessories and later the Men’s line. In 2000, the LVMH Group acquired shares in FENDI becoming the majority shareholder in 2001. Kim Jones was appointed Artistic Director of the Couture and Women's Collections in September 2020, while Delfina Delettrez Fendi, the fourth generation of the Fendi family, was appointed Artistic Director of the Maison's Jewellery Line. Today, the FENDI brand is synonymous with quality, tradition, innovation and creativity. www.fendi.com @fendi

Press Office
Smith-Petersen PR & Communication
Viviana Giussani: viviana.giussani@smith-petersen.com

About AHS Properties

AHS Properties, an ultra-luxury real estate company, announced its entry into the property market in 2021. It is a subsidiary of the AHS Group founded in 2017 by Abbas Sajwani. The AHS Group’s portfolio includes Ventures, Properties and Investments. The company’s objective is to be one of the leading business groups in the Middle East by 2025.  

Abbas is the son of Hussain Sajwani, founder of DAMAC Group, a successful conglomerate that has a diverse portfolio ranging from capital markets, hospitality, data centres, fashion, retail and, of course, real estate. www.ahs-properties.com

For more information, please contact:
PR & communication
Lilas Al Arbed: lilas.alarbed@ahs-properties.com