Dubai, United Arab Emirates – Dubai Sotheby’s International Realty is proud to announce the sale of a five-bedroom beachfront Signature Villa at Six Senses Palm Jumeirah for a staggering AED 130 million. This landmark transaction represents the highest sale achieved in the project and secures its place among the top ten most expensive branded residences sold in 2024. The sale further highlights the continued growth of the prime and super-prime branded residences sector and the enduring strength of Dubai’s off-plan market.

“Super prime branded residences have become one of the driving forces in the global real estate market, attracting the attention of buyers in key cities like Miami, New York, and London,” says George Azar, CEO of Dubai Sotheby’s International Realty. “For high-net-worth individuals, branded residences provide a sense of assurance as they know they will be getting superior quality of design coupled with the highest standards of service. Dubai, which has become an epicentre for luxury living, holds the distinction for having the highest number of branded residences in the world and continues to set new benchmarks in that very exclusive space.”

This villa is one of only nine exclusive Signature Villas, where bespoke Six Senses service caters to the residents’ every requirement. This exceptional villa boasts hand-selected Italian marble and rich, sustainable teakwood finishes, along with high-end branded fittings. Fully serviced and managed by Six Senses, residents enjoy unparalleled access to the resort's world-class amenities and personalized services. The villa is expected to be ready by October 2025.

 Branded residences are experiencing an unprecedented surge in Dubai, with industry data revealing AED 28.8 billion in sales recorded in the first half of 2024 alone – a remarkable 12.6% of the city's total transaction value. This impressive figure represents a 44% year-on-year increase in transaction volume for branded residences. The allure of a prestigious brand name is a key driver of this growth, as developers seek to differentiate their projects in a competitive market. This trend is especially prominent in the prime and super-prime segments, evidenced by a 43% increase in new branded projects between June 2022 and June 2024, including 17 new launches comprising 7,262 units in just the first half of this year.

Lana Gorbach, Associate Director at Dubai Sotheby’s International Realty and a specialist in super-prime properties orchestrated this record-breaking sale. "For discerning buyers in today’s market, there is perhaps only one thing more significant than a prime location – the prestige of a globally recognized brand," says Gorbach. "The Six Senses Palm Jumeirah offers precisely that irresistible combination. With the twin advantages of the Six Senses brand’s renowned hospitality and an enviable beachfront address on Palm Jumeirah, this villa represents an unparalleled investment opportunity in Dubai's super-prime market."

Dubai Sotheby’s International Realty is deeply involved in the prime and super-prime branded residences sector, working  exclusively with developers   of these prestigious projects. The firm’s success in this space began with the launch of the Four Seasons Private Residences Jumeirah in late 2020.  Despite challenges posed by the  pandemic, the project proved to be a major success, paving the way for exclusive partnerships on further prestigious developments such as Baccarat Residences, Sofitel Residences, and Four Seasons Private Residences DIFC.

 This summer, Dubai Sotheby’s International Realty set a record for the most expensive villa sold on Jumeirah Bay Island for AED 175 million and recently closed the most expensive villa sale in Abu Dhabi to date at AED 130 million. Both of these record-breaking sales were in the super-prime segment. This latest achievement at Six Senses Palm Jumeirah further solidifies Dubai Sotheby’s International Realty’s position at the forefront of Dubai’s thriving prime and super-prime real estate landscape.

About Dubai Sotheby’s International Realty 

Dubai Sotheby’s International Realty is a leading luxury real estate broker specialising in the prime and super-prime markets. The agency brings expertise to a discerning clientele across Dubai’s most sought-after areas, including Emirates Hills, District One, Palm Jumeirah, and beyond. As part of the global Sotheby’s International Realty network, it offers unrivalled access to a global audience across 84 countries and territories. 

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