19 July 2016
​Rebuilt app features brand new look and navigation, allows for bill payee additions and modifications

New use of touch ID on iPhone builds on Citi's password-free Citi Mobile Snapshot feature and further speeds and simplifies access to accounts

Dubai, UAE - Citi announced today the release of its completely redesigned Citi Mobile® App for iPhone® and Android™ in the UAE. The new app for consumer banking and credit card customers enables the use of the Touch ID™ feature on iPhone devices, and adds new features responding to customer feedback and changing behaviors. Citi redesigned the app, consolidating menus, delivering effortless browsing, and introducing a new, simplified experience.

"Citi customers want mobile banking that is fast, easy and makes their lives simpler," said Dinesh Sharma, Citi's Consumer Banking Head for the Middle East. "Our customers have asked for faster and easier access, mobile bill pay tools, credit card spend notifications and simpler app menus, and with the new Citi Mobile app, we've made major strides toward improving their digital banking experiences"

Faster, Easier Access

Customers want mobile banking to be as quick and easy as possible. Last year, Citi was the first major U.S. bank to introduce pre-login access to key account information through Citi Mobile® Snapshot, an opt-in feature. To provide faster access to transactions, Citi Mobile customers can now log in through the Touch ID feature on iPhone devices. The combination of Citi Mobile Snapshot to view and Touch ID to transact allows Citi customers to bank wherever and whenever they want.

Redesigned Experience and New Features

The app has been completely rebuilt to be more visually appealing and easier to use, and it adds new features developed as a result of direct feedback from Citi customers. For more details, please visit: www.citibank.com/uae/global_mobile_campaign/index.htm?icid=AEHOMEHB01#key-features

The enhancements include:

(High rez images attached)

    

Download or update now from the UAE App Store.

-Ends-

Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog:http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi.

Tara Sirinyan
Corporate Communications - Middle East & Africa
DIFC - Building 2, Floor 3
Dubai, UAE, PO BOX 506560
DIFC : +971 4 509 9570
Al Wasl : +971 4 604 4766
Tara.sirinyan@citi.com

© Press Release 2016