Dubai, United Arab Emirates (AETOSWire)
Choueiri Group – The leading media representation house in the Middle East recently announced that their latest subsidiary company “Media Dome” has entered into an exclusive partnership with MiQ - the London headquartered programmatic media partner. The alliance which became effective as of February 2021, will deliver MiQ’s global expertise in data science, analytics, and programmatic trading to regional brands and advertisers across the MENA region.
With offices spanning North America, Europe, and Asia Pacific, MiQ takes their clients’ first-party data and connect it to a whole host of other data sources from the 10+ terabytes they access from their extensive range of data partnerships. Next, MiQ’s data scientists take these connected datasets and uncover all the insights that will help their clients reach their target audiences in new ways - whether that’s insight around TV viewership, online behavior, brand affinity and intent, or time and place. Then, their programmatic trading experts turn these insights into precise, continually optimized programmatic activations.
Speaking about the new partnership, the CEO and a Co-Founder of MiQ, Gurman Hundal stated that "MiQ has built a global footprint since 2010, and we are delighted to be partnering with Choueiri Group as we expand into the Middle East. Digital advertising is growing fast in this region, so this felt like a very natural next step for MiQ."
Featuring an agnostic model, MiQ can mobilize its technology solutions across any form of data, DSP, publisher, or exchange, to drive the best possible results. This enables brands to access an industry of programmatic capabilities all in one place, with MiQ’s layer of technology connecting data, platforms, and inventory.
MiQ’s President Richard Dunmall, who was present at the signing of the agreement also expressed his views: “We are proud to have Choueiri Group as our partner. Their experience and commitment to the Middle Eastern market will provide invaluable support as we expand our operations into the region. I look forward to working closely with the team in supporting our Middle Eastern clients as they develop their programmatic offerings."
Choueiri Group’s Chairman and CEO, Pierre Choueiri also featured at the signing ceremony and expressed great enthusiasm for the new tie-up by stating: “Bringing MiQ’s global expertise in programmatic to the region is a matter of great pride and importance for us. The timing is perfectly suited, making this a very exciting development, which we are certain will benefit both our brands as well as all advertising partners across the region”.
Michel Malkoun, who serves as Chief Growth Officer at CG Digital, further reinforced the Group’s commitment to remaining at the forefront of the digital transformation: “We are very excited to bring MiQ to the MENA region. They will serve as a partner that will elevate the way we transact scientifically and in full transparency, while empowering our clients to reach the right audience with the right messages, at the right state of mind”.
-Ends-
About MiQ:
We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. For more information, please visit www.wearemiq.com
About Choueiri Group:
As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty plus years. Today, the Group’s companies' market and manage the advertising space of 19 satellite and 1 terrestrial television stations, 14 print titles, 18 radio stations, 40+ web portals along with their apps and the largest network of outdoor signs in the GCC. Choueiri Group operates in ten markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of fifteen subsidiaries, 3 representative offices and more than 700 committed executives.
*Source: AETOSWire
Contact:
Choueiri Group
Assad Jamil
+97144545454
ajamil.mr@choueirigroup.com
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
