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- Set in a 130 sqm retail space, the new store becomes the brand’s most unique and largest in the UAE
Renowned global Watchmaker, CASIO, in partnership with Al-Wifaq General Trading LLC, its distributor in UAE, has opened its new G-SHOCK Store in Dubai Mall. To mark the special occasion, a launching event took place in presence of Fadi El-Khatib, Asia Best Basketball Player of All-Time and the two-time World Freestyle Champion Sean Garnier, continues to dazzle audiences across The Dubai Mall with his breath-taking skills and trickery that have rightfully put him at the top of the world in his sport.
Mr. Takashi Seimiya commented: “With so many dedicated fans living in and visiting Dubai, we aim to expand our presence in the region by the opening of this unique concept G-SHOCK Store with collaboration with our local partner, Al Wifaq General Trading. Our aim moving forward, is to be closer to our customers and providing a seamless shopping experience to our clientele.
Muhammad Mustafa Riaz Managing Director of Al-Wifaq General Trading LLC commented “We continue to work with CASIO Middle East team to ensure that CASIO products are available and accessible to all fans and customers around UAE. This step marks a milestone towards our expansion plan with CASIO Middle East in UAE”
Commenting on the launching of the store 2021, Mahmoud Jabsheh, General Manager of Timepiece Sales at CASIO Middle East, said: “As the store is positioned at the heart of Dubai, at G-SHOCK Store Dubai Mall, customers can find some of the most exclusive G-SHOCK lineups here. As the new home in the region for the brand, the space is also set to host a series of activations and events in the coming months. The new store is home to a vast range of Casio timepieces, including the G-SHOCK Collection, as well as the BABY-G, PRO TREK, SHEEN and EDIFICE lineups.”
Located in The Dubai Mall’s electronic section, CASIO’s new 130m² boutique is the largest of the brand’s consumer outlets in UAE and the latest retail space to feature the brand’s design concept: s inspired by “Toughness”, the characteristic is reflected in the overall finish and materials used in the decoration of the space reflected in brick walls and brushed steel surfaces.
The new boutique is home to a vast range of CASIO timepieces, including the G-SHOCK Collection, as well as the Baby-G, Pro Trek, Sheen and Edifice lineups.
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About CASIO Middle East FZE
CASIO Middle East FZE is the regional subsidiary of CASIO Computer Co. Ltd., overseeing sales and marketing activities across the Middle East & Africa. CASIO has been supplying products to countries in the Middle East & Africa through sales agents since the mid-1970s. Beginning in October 2013, CASIO Middle East FZE has been working in tandem with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries. By promptly supplying products and services suited to local tastes and lifestyles, the company intends to popularize CASIO products and expand its business in the region.
© Press Release 2021
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