CASIO Middle East FZE, the regional subsidy of CASIO Computer Co. Ltd., leading education technology company (CASIO), alongside Mahmoud Saleh Abbar Co, the distributor of CASIO products in KSA has partnered up with the Saudi Association for Mathematical Sciences (SAMS) to provide teaching materials for students of all levels in the Kingdom, as well as support with various training programs for teachers.

For more than 30 years, CASIO has been working around the world to the further enhancement of Mathematics learning, by using the CASIO calculator as a tool of educational technology integration. Also called GAKUHAN, the program will see CASIO collaborate with education officials and teachers to develop localized versions of scientific calculators and create teaching materials that make use of scientific calculators, based on local curriculums and textbooks. CASIO will also conduct special training so that teachers can run classes using CASIO teaching tools.

Speaking about the collaboration, Takashi Seimiya, Managing Director at CASIO Middle East said: “We are delighted to collaborate with SAMS to bring our technology to the Kingdom of Saudi Arabia alongside Mahmoud Saleh Abbar Co. SAMS has been a leading scientific, cultural and educational resource in the field of mathematics and teaching methods in the Arab world, so proved a natural fit for this collaboration. Together with SAMS, I am looking forward to the development of scientific research and mathematical knowledge through the use of CASIO calculators and to supporting educational initiatives for many years to come.”

Mr. Ayman Tawfiq, General Manager at Mahmoud Saleh Abbar Co, CASIO’s Distributor in Saudi Arabia said, “It is indeed our aim that this collaboration would add significant value to the development of Math and Science education through knowledge sharing for the teachers, and by extension, students in the Kingdom of Saudi Arabia. Mahmoud Saleh Abbar Co. will remain extending support to Saudi students and educators to ensure constant enhancement of Math learning and facilitating the training program.”

As the only company undertaking the GAKUHAN program around the world with scientific calculators, the collaboration with JISR sees CASIO develop training systems that allow teachers to train using their products, support online education of the usage of the CASIO calculator emulator, support math competitions by offering a gamified solution, and support teachers, in order to make student’s lives simpler. The program will also connect teachers with each other to exchange their experiences while also supporting activities within classrooms through the CASIO Teachers Forum.

Dr. Reem Al-Hefthi, Vice Chairman of the Board of Directors at SAMS, said: “CASIO has indeed supported and sustained the professional development of methanations through our Mathematical contest. Last year’s contest was a success, the participants showed a great deal of creativity and excellence. Thus, we are really looking forward for upcoming events that will target different levels of the mathematical society, including students in general education, graduate students, and university educational staff.”

SAMS seeks to actively support the learning and teaching of mathematics in the Kingdom of Saudi Arabia and other Arab countries. With the support of CASIO it aims to to achieve these goals through a range of forthcoming activities, including mathematical competitions, webinars and professional training.

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For more information, please contact:
Khalil Dagher
Account Manager
khalil@performancecomms.com  

About CASIO Middle East FZE

CASIO Middle East FZE is the regional subsidiary of CASIO Computer Co. Ltd., overseeing sales and marketing activities across the Middle East & Africa. CASIO has been supplying products to countries in the Middle East & Africa through sales agents since the mid-1970s. Beginning in October 2013, CASIO Middle East FZE has been working in tandem with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries. By promptly supplying products and services suited to local tastes and lifestyles, the company intends to popularize CASIO products and expand its business in the region.

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