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- MoU will provide Carrefour with more than 70 organic fruit and vegetables items and up to 450 tonnes per year.
- The MoU supports Majid Al Futtaim’s strategy to empower local farmers, complementing an earlier MoU with Ministry of Climate Change and Environment.
Dubai: Carrefour, operated by Majid Al Futtaim in the UAE, has underscored its commitment to support local farmers and provide healthier organic products through signing a Memorandum of Understanding (MoU) with Emirates Bio Farm — the largest private organic farm in the UAE. The partnership will see Carrefour source up to 450 tonnes of Emirates Bio Farm organic produce, which promises more affordable prices at Carrefour stores. Emirates Bio Farm is leading organic agriculture in the UAE through its farming methods by producing chemical free crops while also protecting the environment and promoting biodiversity. The partnership illustrates Carrefour’s multipronged approach to support sustainable agriculture in the UAE.
With more than 70 organic products on offer — including cucumbers, plum tomatoes, cherry tomatoes, carrots, eggplants, green capsicum, curly and flat kale, and okra — customers are spoilt for choice when they choose to buy local. The agreement falls in line with Majid Al Futtaim’s strategy to support local farmers in the UAE, and complements a further MoU signed with the Ministry of Climate Change and Environment (MOCCAE) to increase the availability of local produce across Carrefour stores in the country.
Phillippe Peguilhan, Country Manager of Carrefour UAE at Majid Al Futtaim Retail commented, “We know today’s consumers are highly conscious of choosing fresh and healthy produce, having witnessed strong demand for our selection of fresh local produce. We’re proud to announce another partnership with Emirates Bio Farm, which will no doubt provide exceptional value for customers across the emirates.”
In sourcing more organic local produce from Emirates Bio Farm, Carrefour UAE is elevating the nation’s food security by supporting local farmers and reducing its food miles. Last year, Carrefour opened the regions’ first in-store hydroponic farm at Yas Mall, reiterating the company’s commitment to driving environmental sustainability.
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Media Contact:
Sami Al Ghadban
Memac Ogilvy on behalf of Majid Al Futtaim
sami.alghadban@ogilvy.com
Raed Matarbazi – Communications Manager
E: rmatarbazi@mafcarrefour.com
About Carrefour
Carrefour is one of the largest hypermarket and supermarket chains in the world. The brand was launched in the region in 1995 by Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia. Today, Majid Al Futtaim operates over 300 Carrefour stores, serving more than 750,000 customers daily and employing over 37,000 colleagues.
Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 100,000 food and non-food products, and an exemplary customer experience to create great moments for everyone every day.
About Carrefour in UAE
Carrefour was launched in the UAE in 1995. Today, Carrefour operates 29 hypermarkets and 80 supermarkets, employing more than 10,000 colleagues.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.
Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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About Emirates Bio Farm
Emirates Bio Farm (EBF) is the largest privately-owned organic farm in the UAE located between Dubai and Al Ain amidst the red desert dunes of Al Shuwaib. On a 250,000 Sqm facility, EBF is advocating for environmental protection, health and well-being of all UAE residents through driving a fully integrated visitor center to allow visitors to experience farming in a safe, educational and fun environment.
EBF supplies the UAE’s largest supermarket chains and retailers daily with fresh organic produce packaged to their specific needs. Their commitment to high quality chemical free farming has set their position as the trusted supplier of local organic produce in the UAE.
© Press Release 2020
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