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Dubai: Carat Dubai has been awarded the media responsibilities of the largest integrated theme park destination in the region, Dubai Parks and Resorts following a competitive pitch process.
Key to the agency’s selection was its strength in strategic planning across diverse markets with unique challenges, superior client servicing and the ability to understand the brand’s deeper business strategy in order to deliver growth through media. With a mandate to build brand equity of Dubai Parks and Resorts as a go-to leisure and entertainment experience, Carat will target residents of and visitors to Dubai on a regional and global level.
Speaking about the win, Maya Chams, Business Director – Carat, said: “We have built strong credibility with Dubai Parks and Resorts by delivering on previous campaigns for Legoland Dubai. It has always been a pleasure to work with them, and being awarded the brief for the entire portfolio is testament to both the team, our understanding of the target audience and command of content, data, technology and distribution.”
Tarek Daouk, CEO of Dentsu Aegis Network MENA, added: ”We are delighted to be given the opportunity to expand our relationship with Dubai Parks and Resorts. The team is excited about this next chapter and to be a part of the brand’s media transformation and their quest to be one of the leading leisure and entertainment destinations in the world.”
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For further information contact:
Sara Paye, Marketing & Communications Manager
E: sara.paye@dentsuaegis.com
T: +971 4 447 4996
About Carat
Carat’s mission is to Redefine Media. Carat creates better business outcomes for clients through its command of media convergence. Established in 1968 as the world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network Innovating the Way Brands Are Built. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of more than 9,000 talented staff. For more information visit Carat.com or follow @CaratGlobal
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists. www.dentsuaegisnetwork.com
About Dubai Parks and Resorts
Dubai Parks and Resorts owned by DXB Entertainments PJSC, is the Middle East’s largest multi-themed leisure and entertainment destination comprising four separate theme parks: MOTIONGATE™ Dubai, the region’s largest Hollywood-inspired theme park, featuring immersive rides and attractions based on Hollywood hits; LEGOLAND® Dubai, a unique, interactive theme park for families which brings the well-known LEGO® brick to life in a playful learning environment; and BOLLYWOOD PARKS™ Dubai, a first-of-its-kind theme park that showcases rides and attractions based on some of Bollywood’s biggest blockbusters. It also hosts the LEGOLAND® Water Park, the region’s first water park catering to families with children aged 2-12. Expected to open in late 2019, Six Flags Dubai will be destinations fifth theme park and the regions first Six Flags themed park.
The entire destination is connected by Riverland™ Dubai, the free to enter themed recreational hub with a multitude of dining, shopping and unique entertainment options, that connects the theme parks, perfect for friends and families of all ages. Guests can stay at the Lapita™ Hotel, a Polynesian themed family hotel part of the Marriott Autograph Collection.
Located on Sheikh Zayed Road opposite the Palm Jebel Ali in Dubai equidistant to Dubai and Abu Dhabi International Airports, the destination offers over 100 rides and attractions
For more information, go to: www.dubaiparksandresorts.com
For more information, go to: http://dubaiparksandresorts.com
For additional information please contact:
Anas Mehmood,
Sr. PR Executive
BPG Orange
Tel: +971 4 506 5549
Email: anas.mehmood@bpgorange.com
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