Dubai: Canon Middle East, a leader in printing and imaging solutions, has teamed up with Canon Medical for the first time at Arab Health 2020, running until 30 January in Dubai. The event attracts thousands of visitors each year including healthcare professionals, investors, key decision markers, technology and finance specialists as well as government representatives, showcasing the latest in medical products, innovation and services.  

Through Canon’s healthcare programme, patient experience, healthy communities and operational excellence are enhanced to help drive successful outcomes for the entire sector.  Canon Middle East will be showcasing how it drives customer experience and innovation in the sector, as the Middle East and North Africa (MENA) region is witnessing a phase of growth. According to a recent report by Fitch Solutions, the MENA healthcare market projected to grow from US$185.5 billion in 2019 to US$ 243.6 billion in 2023.

As Canon’s latest addition to its digital solutions portfolio, process intelligence powered by AI technology will also be featured at the event – a new product that drives significant benefits to healthcare professionals from a clinical, financial and operational perspective.

Shadi Bakhour, B2B Business Unit Director at Canon Middle East, said: “Arab Health 2020 is a significant event for us as we partner for the first time with Canon Medical to showcase our innovative applications and solutions to support the continued development of the healthcare sector. A key part of our strategy is to position ourselves closer to our customers in regional markets, enabling us to provide better after sales support and develop a stronger and more valuable partnership.

“As a global innovation leader, Canon strives to meet and exceed the needs of patients and healthcare organizations in line with safety measures, international regulations and the need for seamless access to information and faster cashflow cycles through various applications designed to improve efficiencies. Our approach is in line with our corporate philosophy of kyosei, which means living and working together for the common good and the benefit of the communities in which we operate.” 

Kentaro Suzuki, Medical Division Manager, Canon Medical, added: “As an innovation leader in healthcare solutions we are proud to be part of Arab Health once again.  Our technology can empower healthcare professionals to inform decisions with greater speed and accuracy, which ultimately helps to improve diagnosis and care for patients, in turn positively impacting society.  As part of our event programme, a team of experts will be delivering a series of daily workshops on topics including AI-Assisted Advances Visualization, outlining how to improve efficiencies and value and diagnostic imaging.”

Some of the innovative solutions on display at the event from Canon Medical’s portfolio will include the Aquillon ONE/PRISM Edition, delivering healthcare providers with confidence in reaching new heights, from both a clinical and business perspective.

Visit Canon’s stand at Arab Health running until 30 January 2020 for further information on its products and solutions for the healthcare sector.

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Media enquiries, please contact
Canon Middle East
Mai Youssef
e. mai.youssef@canon-me.com

ASDA’A BCW
Yasser Alvi | Karen Morrison
t. +9714 4507 600
e. yasser.alvi@bcw-global.com  | karen.morrison@bcw-global.com 

About Canon Middle East

Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East is based in Dubai, UAE.

Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value-added services.

Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image.  Further information about Canon Middle East is available at www.canon-me.com 

© Press Release 2020

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