Since the start of October 2021, Canon (www.Canon-CNA.com) has helped to inspire a world of change through more than 20 sessions and workshops held at Expo 2020 Dubai, laying the path for a brighter future.
Set to run until 31 March 2022, the festival celebrates human brilliance and achievements in the fields of architecture, technology, innovation, music, arts and more. In its role as official printing and imaging provider, Canon has helped to showcase Expo 2020 Dubai to the world through on-site printing and photography capabilities, alongside an array of other supporting services.
Expo 2020 Dubai has also provided Canon with a platform to help inspire a world of change through thought leadership sessions, discussions and workshops that encourage the event’s global audience to consider how to change the world for the better.
Canon has focused its interactive sessions on the priority platforms of the ‘Future of the Planet’, the ‘Future of the People in it’ and the ‘Future of what is Possible’, covering a wide variety of topics including youth skills and education, the future of smart cities, sustainability and empowering female talent.
Highlight sessions to-date have included:
- ‘Expo Live Impact Series: Bridging the Unemployment Gap’ (https://bit.ly/3HzlehC), which saw Adam Pensotti, Head of Canon’s Young People Programme, discuss how creative skills and technology can come together to open up new career opportunities for young people
- ‘Canon Young People Programme: Climate Action and the Environment’ (https://bit.ly/3gzeMM5), a session featuring Adam Pensotti alongside Neville Ngomane, Young Environmental Photographer of the Year (2019), where discussion centred on how creative storytelling can be used to inspire climate action
- ‘Frontiers of Innovation @ Expo 2020: How can businesses build resilience to climate impacts for a sustainable future?’ (https://bit.ly/3gzeMM5), a panel event where Peter Bragg, Sustainability&Government Affairs Director at Canon EMEA, discussed revolutionary new ways in which we can build a better future, alongside Priya Sarma, Head of Corporate Affairs&Sustainability at Unilever
- ‘Women in filmmaking: In the Spotlight’ (https://bit.ly/3gzeMM5), which focused on highlighting and celebrating a diverse range of women breaking new ground in the film industry, as well as the role Canon is playing in inspiring conscious choices to ensure women’s inclusion in the sector
Alongside panel discussions and workshops, Canon’s on-the-ground and interactive activities have proved really popular with Expo attendees. Over 8,000 people have captured memories from the event at the Canon Photography Studios, while more than 20,000 used the many Canon Digital Kiosks dotted around the Expo to snap and share photos.
Canon Professional Services have also been on hand to support media attending the event, with technicians providing check, clean and repair services, as well as loaning camera equipment.
“Expo 2020 Dubai represents a milestone moment in exploring how we can change the world for the better, and we at Canon are privileged to be playing a key role in the festival.” said Yuichi Ishizuka, President&CEO, Canon EMEA. “Alongside supporting the organisers in delivering a high-quality experience to attendees through our on-site printing, photography and technology capabilities, it has been incredible to see the ideas and visions for the future that are coming out the various presentations and talks at the event. Canon is dedicated to helping people reimagine what is possible through imaging, and we look forwards to this continuing for the rest of the festival.”
The sessions will continue in 2022, covering topics such how technology is enabling advancements in medicine, gender equality and sustainable communities and championing empowering women.
You can find out more about the sessions via Canon’s social channels here: Twitter (https://bit.ly/3AOVPhC) and Instagram (https://bit.ly/3Gz9bzX).
To learn more about Canon’s role at Expo 2020 Dubai, please visit Canon’s website: https://bit.ly/3L3DNwN
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef
e. Mai.youssef@canon-me.com
APO Group - PR Agency
Rania ElRafie
e. Rania.ElRafie@apo-opa.com
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.
Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.
Canon’s corporate philosophy is Kyosei (https://bit.ly/3G6hG54) – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.
For more information: Canon-CNA.com
© Press Release 2021
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