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du demonstrates its commitment to its TV customer base with its latest satellite broadcasting options
Dubai, UAE: Today, du announced at CABSAT 2018 that it has partnered with Al Aan TV to add its main channel on the Arabsat satellite in high definition (HD). du is currently broadcasting the Standard Definition (SD) version of Al Aan TV on 7W orbital position and Jawna TV on Arabsat. CABSAT 2018 is currently taking place from January 14-16 at the Dubai World Trade Centre.
Supported by du’s HD Direct-To-Home (DTH) delivery service platform, one of the largest in the region, Al Aan TV is joining the club of Free-To-Air (FTA) channels offering its services in HD. Honouring its slogan, “Real News and Real Entertainment”, this move lines up with the channel’s vision to focus on further enriching the viewer’s daily experience.
Commenting on the new partnership, Hany Aly, Executive Vice President of Enterprise Business, du, said: “This new partnership with Al Aan TV showcases du’s extensive broadcast services expertise and bears testament to our commitment to innovating and working with various partners to create and deliver solutions which optimise the end-user experience.”
He added: “We have emerged as the largest platform for DTH services in the region, and this has enabled us to offer free to air high definition in the most popular orbital positions in the MENA region. We are pleased to be partnering with Al Aan TV to enhance the quality of their experience for their viewers in the Middle East, North Africa and Europe.”
“We are pleased to announce that we have chosen du to offer our new HD channel on Arabsat Satellite. du has been a long standing partner of ours and we look forward to expanding our services across the region, whilst further enriching the lives and viewership experience of our viewers,” said Rania Sayah, Head of the News Department at Al Aan TV.
During the event, the telco will also demonstrate its managed broadcast services, and its integrated suite of satellite, fibre networks, media asset management and over-the-top (OTT) solutions for high-quality management and distribution of content. The provision of such services is enabled by du’s world-class Teleport in Jebel Ali, Dubai, for which it was lauded with a Tier 3 certification under the World Teleport Association’s (WTA) Teleport Certification Program, the only teleport in the Middle East region to receive this prestigious certification.
Now in its 24th year, CABSAT is the largest broadcast and satellite communications event in the region and serves as a global platform for both regional and international carriers active within the Middle East market. Over 15,000 industry leaders are expected to attend the event, which will encompass exhibition halls, C-Level conferences and networking opportunities for all attendees.
At this year’s CABSAT, the du stand is located at #ZB2-A70, and the event is being held at the Dubai World Trade Center.
For more information on du’s broadcast services, please visit: www.du.ae/broadcast
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About du
du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.
du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.
Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.
du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.
Saugat Chatterjee
PR Lead (B2B) Commercial
du
Mobile: +971 55 936 7045
Email: saugat.chatterjee@du.ae
