One of Qatar's longest established companies, Bin Yousef, which operates across seven key sectors, has rebranded to reinforce its local market presence with a strong, unified, yet multi-faceted group. The rebrand looks forward to a new, growth era for the group in the B2B service sector, including cargo, technology, tourism and facilities management.

The new brand identity has emerged to strengthen the local, regional and international positioning of the 40-year-old Bin Yousef and develop a robust group culture of quality and innovation. All the group's sub-brands, which include Bin Yousef Fashion, Bin Yousef Cargo, Bin Yousef Investments, Bin Yousef Tourism, Bin Yousef Catering, Bin Yousef Real Estate and Bin Yousef Facilities Management, are now consolidated under a single, edgy, innovative and refined visual identity.

“The group is constantly seeking out new business avenues,” explained Bin Yousef's Managing Director, Mohammed Akbar Al-Baker. "The new identity represents this progressive approach and Bin Yousef's evolution into a modern entity determined to thrive in the current challenging economic climate and to continue to be a force to be reckoned with in the Middle East.”

The rebrand builds on Bin Yousef's three decades of operations which have seen it grow as a key retail player in Qatar, housing some of the world's top luxury fashion brands including Bvlgari, Moncler, KENZO and Escada, to a leading B2B service provider across various industries.

The group's flagship business, Bin Yousef Cargo, has evolved into a leading regional freight forwarder providing state-of-the-art warehousing, logistics, packing and removals and courier services. 

Most recently, Bin Yousef expanded with the launch of Bin Yousef Investments which vigilantly assesses global investment opportunities with a focus on commodities, asset acquisition and joint venture partnerships and Bin Yousef Facilities Management, which provides premium maintenance and reliable technical services to properties across Qatar. Bin Yousef itself has a strong track record in Qatar's property arena with Bin Yousef Real Estate holding an expansive residential portfolio.

Also new to the group is Bin Yousef Catering which addresses the market demand for wholesale supply of custom-made baked pastries and confectionery, crafted to the individual requirements of various clientele, including privately-owned cafés and coffee shops, hotels, restaurants, event and government companies. Bin Yousef Catering has also moved into the healthy foods segment that includes fresh bakes and home-made protein bars.

-Ends -

Boilerplate:
Bin Yousef is among the most prominent business groups in the state of Qatar, chaired by HE Akbar Al-Baker and operated by his sons Mohammed Al-Baker and Hussain Akbar Al-Baker. 

Based in Doha, Qatar, the multi-faceted group operates subsidiaries across the fashion, cargo, investment, tourism, catering, real estate and facilities management sectors, both regionally and internationally

With over 900 employees and 25 businesses spread across local and international joint ventures, Bin Yousef prides in its history, which spans more than 40 years.

© Press Release 2019

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.