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World's leading pasta brand partners with Mayar Foods to distribute Italian products through retailers across the Kingdom
Dubai, UAE - Barilla, the world’s leading pasta brand, has announced regional expansion into Saudi Arabia in partnership with Mayar Foods for distribution of its Italian products through retailers across the Kingdom.
The pasta market size in Saudi Arabia is 55 thousand tonnes with nearly 2kg consumption per capita per year and the numbers continue to grow. The Italian family founded company will be catering to the Saudi Arabia market through a diverse range of traditional pasta products that is expected to grow 5% in the next five years.
“Our expansion into Saudi Arabia marks a major milestone for Barilla as we continue to experience increased demand from the region for Barilla’s Italian pasta products. Since opening our Dubai MEA head office we have also expanded in North Africa and continue to focus on the company’s Italian rooted culture of providing delicious and nutritious food that is healthy, convenient and good for the planet,” said Loay Elkhouly, Managing Director, Barilla – MEA.
Italy’s leading pasta brand is currently working with more than 2,000 retail stores, 5,000 restaurants and 5 airlines, across the GCC (excluding Saudi Arabia) with majority of distribution in UAE, Qatar and Oman served by the Dubai headquarters via regional partners.
“We are proud to be working with Mayar Food on our expansion into Saudi Arabia and are confident in the joint success that will be brought through their expertise and vision to provide Saudi Arabia consumers with top quality food products,” Mr Elkhouly added.
Barilla’s regional expansion comes as a result to a shift in dietary preferences in the region, where the Mediterranean diet is becoming more popular and people are keen to try authentic Italian food. Barilla offers more than just ingredients but inspires foodies through the company’s chefs, nutritionists, a recipe app and numerous other platforms.
“Mayar Foods beliefs match well with the Barilla Group. Barilla’s top quality farming and production, and Mayar Food’s expertise in product distribution will allow consumers to have the best of traditional Italian cuisine across all major supermarkets in the Kingdom. We are proud to be working with Barilla to provide consumers and the trade in Saudi Arabia with the world’s best Italian pasta products,” said Ahmed S. Al-Muhaidib, General Manager,Mayar Foods.
In 2014, Barilla opened its (MEA) headquarters in Dubai, has since announced expansion into North Africa and now Saudi Arabia. Barilla Restaurant Group, part of the Barilla family of brands, has also just opened its first restaurant in the region in Dubai and is planning further expansion in 2017.
Barilla prides itself in upholding the highest international standards and best practices. This includes ensuring positive supplier relations through on-going training and engagement and enhancing supplier efficiency. For further information visit www.Barilla.com and www.goodforyougoodfortheplanet.org.
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The Barilla Group
Founded in Parma in 1877 out of a shop that made bread and pasta, Barilla is today among the top Italian food groups: leader for pasta in the world, pasta sauces in continental Europe, bakery products in Italy, and the crisp bread business in Scandinavia. The Barilla Group owns 29 production sites (14 in Italy and 15 abroad) and exports to more than 100 countries. Every year, its plants turn out around 1,700,000 tons of food products that are consumed on tables all over the world, under the following brand names: Barilla, Mulino Bianco, Harrys, Pavesi, Wasa, Filiz, Yemina, Vesta, Misko, Voiello, Academia Barilla.
The Barilla Group has one way of doing business: “Good for You, Good for the Planet.”
“Good for You” means constantly improving our products, motivating people to adopt healthy lifestyles and improving food access and social inclusion. “Good for the Planet” means promoting sustainable supply chains and reducing the amount of CO2 we emit and water we consume during production.
For more information, please visit: www.barillagroup.com
Mayar Foods
In 1943, the late Shaikh Abdul Kader Al Muhaidib founded what became known as Al Muhaidib Group, today an innovative and important investment conglomerate.
In 1959, Al Muhaidib Foods began operations, head quartered in the Eastern Province of Saudi Arabia. Subsequently, it has become known as Mayar, the name coming from the Arabic word ‘Al Mira’ – meaning a traditional street food seller.
Mayar Food believes in providing consumers with top quality food products in all trade channels through best people.
Media Contact:
Alice Walker / Lina Outri
Four Communications
+971 55 338 0914
Barilla@fourcommunications.com
© Press Release 2017
