Baladna aims to expand into over 100 select retail outlets

Agreement supports Qatar National Vision 2030 & food security

Doha, 3 May 2017

Baladna Company, the world’s largest goat and Awassi sheep dairy farm, signs exclusive distribution agreement with Ali Bin Ali Group, one of Qatar’s largest conglomerate and Qatar’s largest distribution company, to expand Baladna dairy products retail presence in Qatar.

Baladna is a 100% Qatari owned company investing in large scale agriculture and livestock industry in Qatar in compliance with the aspiration of His Highness Sheikh Tamim bin Hamad Al Thani to achieve food security and its sustainable resources and in pursuit of Qatar Vision 2030. The agreement is expected to see Balanda brand products introduced into over 100 select retail outlets across the country.

Mr. John Dore, Chief Executive Officer of Baladna Company, commented, “Our partnership with Ali Bin Ali & Partners is a strategic move that will allow us to provide our customers the convenience of finding premium Baladna dairy products in their local grocery. Through this agreement, we hope to achieve one of Baladna’s main objectives – to actively support national food security in Qatar as part of Qatar National Vision 2030 and to deliver high quality products to the market that can compete with imported products.”

Mr. Nabil Mourad, Chief Operating Officer – FMCG – ABA Group, commented, “Ali Bin Ali Group has always taken pride in its Qatari heritage. We are proud to sign this exclusive agreement with Baladna and it is our pleasure to be able to support the local industries in every way we can. Keeping the Qatar National Vision 2030 in mind, we seek to work with Qatari producers, encourage them, and make their presence prominent in the local market.”

He added, “Baladna is a farm which places key emphasis on quality and we are confident that through our long standing experience of the Qatari Market and commitment to develop best-in-class technologies, especially when it comes to our transport fleet and storage methods, we will exceed customers’ expectations and maximize the reach of the products.”

The Baladna farm, built over 700,000 m², includes 40,000 heads of Awassi sheep which are characterized by their ability to adapt to withstand high temperature and produce a high quality milk. In addition, the farms also houses 5,000 goats and an animal feed factory yielding 100 tons per day.

Baladna is now in cooperation with local producers of cow milk to cover its existing needs to the factory in accordance with statutory quality standards.

Further to this achievement, Baladna is setting aggressive expansion initiatives with immediate plans to include importing an additional 10,000 goats with further development of an 5,000-cow facility aiming to cover 40% of the fresh dairy market and meeting the meat market needs. A factory expansion will allow for production in excess of 250 tons per day while also utilizing the fresh milk sourced from local farms.

Baladna is also a popular family destination in Qatar. At Baladna Farm, families can enjoy a tour inside the farm interact directly with the animals. The farm includes restaurant and cafe outlets where visitors can enjoy a varied menu using fresh ingredients sourced directly from the farm.

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About Baladna Farm
Baladna Company is the largest goat and Awassi sheep dairy farm in the world.  In addition to meat and animal feed, our 100% Qatari farm proudly serves the local community with a range of premium fresh dairy products including milk, ayran, yoghurt and assorted cheeses. We aim to meet the needs of the Qatari market as part of achieving the national food security vision while maintaining authentic tastes and artisan craftsmanship. As a pioneer in GCC large scale farming, we are committed to achieving the highest standards of quality, food safety and animal welfare, utilizing the latest farming methods and technologies.

About Ali Bin Ali Group 
Ali Bin Ali Group, a privately-owned company, is one of the largest and most trusted conglomerates operating in Qatar for more than seven decades, since1945.

The Group has a history of partnering with leading brands and franchises from around the world, across a diverse range of businesses such as: FMCG and distribution, Luxury, Fashion, Hospitality, Travel, Tourism & Cargo, Production & Event Planning, Beverages, Medical, Information & Communication Technology, Printing, Sports & Lifestyle, Contracting and Supermarkets. ABA Group has played a pioneering role in contributing towards Qatar’s progress and development over the past few years, with numerous impressive projects in its portfolio.For more details, please visit: www.alibinali.com

© Press Release 2017