Dealers in Al Ain awarded for their contribution to sales

Bahri & Mazroei continues to support regional manufacturing sector

16th April, 2017

Bahri & Mazroei Trading Company (BMTC), part of the Bahri & Mazroei Group – a leading player in electrical and lighting solutions in the Middle East, along with KSA based cabling manufacturer, MESC (Middle East Specialised Cables), approved by the Emirates Authority for Standardization and Metrology (ESMA) has recognized top-performing partners in Al Ain playing a key role in the development of the regional electrical industry.

BMTC and MESC named Younus Trading Est. as ‘Dealer of the Year’ for 2016 at the recently held awards event in Al Ain. The award lauds regional dealers for their successes, commitment and sales achievements.

Other dealers who were recognized for their sales achievements in 2016 were:

  • Chittagong Electrical Equipment Sales Est.

  • Malabar Electricals Est.

  • Power Light Electrical Trading Est.

  • Al Daffah Trading Est.

The BMTC and MESC Awards recognize companies for excellence in delivering on customer needs and driving business results and growth.

The winners were selected based on a set criteria, including sales achieved, strategic achievements, business wins and service excellence.

BMTC’s long-standing partnership with MESC, following the launch of their manufacturing plant in RAK in 2008, has showcased the determination in supporting each other in developing the footprint of local manufacturing.

According to PwC’s 2017 Annual Report entitled, ‘Winning in Maturing Markets’, manufacturing is a major provider of productive employment and a significant growth driver in the early stages of an economy, and helps in further stimulating innovation in the longer term. 


Mr. Esam R. Al Mazroei, Vice Chairman of the Bahri & Mazroei Group said, “Recognizing and honouring our top-performing partners who excel at meeting and exceeding the needs of our joint customers has always been one of our top priorities. All the dealers here in Al Ain have contributed to significant growth and it was difficult to select the best amongst so many outstanding partners. BMTC continues to invest into Al Ain and with the support of our dealers within the Emirate we aim to achieve sustainable growth in sales in 2017.”

Speaking of the partnership with BMTC, Mr. Ramzi Sunna, MESC GM – GCC said, our partnership with BMTC has proved to be extremely productive. Coupled with our manufacturing excellence and BMTC’s experience within the UAE market, we have seen our company successfully enter the UAE market with a partner that has helped us build long lasting customer relationships in a very competitive market.”

BMTC is structured in five divisions: Retail, Distribution & Exports; Electrical Solutions; Lighting Solutions; Urban Solutions and Water Solutions and have provided their capabilities to landmark projects in the region such as Sheikh Zayed Grand Mosque in Abu Dhabi, Dubai Metro, Dubai Design District, JAFZA Convention Center to name a few.

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About Bahri & Mazroei Group
The Group started its operations in 1968 by establishing Bahri & Mazroei Trading Company (BMTC) for product supply and distribution of electrical and lighting solutions. Named after its two founders, the late Mr. Salem Humaid Al Bahri and Mr. Rashid Humaid Ali Al Mazroei, the Group has expanded its portfolio to include water features.  Bahri & Mazroei Technical Systems (BMTS) is UAE’s leading systems' integrator with solutions in the areas of Fire Detection and Alarm Systems, Central Battery Emergency Lighting Systems, Public Address, Voice Alarm Systems, Building Management, Security and Access Control, Intelligent Lighting Controls, Power Solutions, Home Automation Solutions, Audio-Visual Solutions and Facilities Management Systems for different building and infrastructure categories. Telematics Networking & Communications LLC (Telematics), the Group’s third component, is the region’s leading provider of Converged Building Systems covering a complete range of ICT and ELV solutions. Telematics delivers quality data and voice network infrastructure solutions to customers in the ME and the Indian sub-continent.

About BMTC
BMTC is at the forefront in bringing the best electrical and lighting solutions to its customers in the region. The company has created a niche in the market with its global standard solutions catering to iconic structures; roads, air and rail transportation projects; commercial and residential properties; shopping malls, hospitals, parks, museums, hotels, and industrial facilities, among others. BMTC has supplied lighting solutions to a wide range of projects including Burj Khalifa, Burj Al Arab, The Nad Al Hammar Tunnel, Al Maktoum International Airport-Dubai, Sheikh Zayed Tunnel, Shams Gate, Ferrari Theme Park, Sheikh Zayed Grand Mosque, to name a few. BMTC is also the proud recipient of The Gulf Traffic Award for Innovation in Infrastructure in 2011 for the innovative tunnel lighting solutions of the Nad Al Hammar Tunnel project. BMTC’s efforts at promoting green technology also won the Lighting Project of the Year Award at the 2013 edition of the Middle East Electricity for Tasheel Offices in Manara District, Dubai.

For more information, please log on to www.bahrimazroei.com.

© Press Release 2017