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United Arab Emirates: – AZADEA strengthens partnership with Decathlon with new strategic store openings and expansion into key locations. This strategy is in line with Decathlon’s commitment to providing sports for all people. Decathlon currently has eight stores across the Middle East with four being located in the United Arab Emirates, including the latest opening of a 4,000 SQM flagship store at the Dubai Mall in June 2021. Through AZADEA’s new expansion plan, more stores are expected to open in the UAE as well as in key locations across Qatar, Bahrain, and Oman.
Salim Fakhouri, President of Fashion & Sports Division of AZADEA, stated, “Our unique collaboration with Decathlon adds value to the MENA market as we are determined to increase accessibility to sporting goods and leisure while promoting a healthy lifestyle across the region on a grand scale.”
AZADEA’s investment in expanding Decathlon reflects Decathlon’s core mission to make the joy and benefits of sports accessible to many. The strengthening of AZADEA’s portfolio is in line with new Decathlon locations opening across the Middle East to increase the availability and accessibility of fitness and health gear in different areas. The new stores will include locations such as Doha Festival City and Place Vendome in Qatar, Dubai Hills & Reem Mall in UAE, and more.
Michael Morisset, Decathlon Business Developer ME, stated, “We have a huge and positive prospective for the future as our partner, AZADEA, shares common mission, vision, and values. Their continuous support over the past 10 years proves that this partnership will have a positive impact on the sports retail industry across the region. Decathlon’s expansion across the Middle East is in line with our vision of sports for everyone, everywhere and we hope to continue to enable a fit lifestyle across the region with future launches.”
In addition to physical stores, Decathlon products can also be found online on www.decathlon.ae and AZADEA’s online platform, www.azadea.com as part of the company’s continuous endeavor to offer its customers an omnichannel shopping experience.
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About AZADEA Group Holding SAL
AZADEA Group is a premier lifestyle retail company in the Middle East and Africa. Since its inception in 1978, the Group has developed a substantial network of more than 600 retail stores representing 35+ leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics. With over 10,000 employees, AZADEA Group operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, and United Arab Emirates, along with an online retail experience website www.azadea.com
For more information about AZADEA Group, visit www.azadeagroupholding.com
About Decathlon
Decathlon is an international sports retail company that provides the best quality sports goods and products at an affordable price. Since the family-owned company was founded in 1975, they have over 2000 stores in more than 50 countries across the globe. The company is committed to making sports products accessible to everyone through high-performance design, innovation, enthusiasm, and social responsibility. Decathlon is an expert in the sports field as they have 20+ in-house brands along with hundreds of other brands that are appropriate for all ages, backgrounds, and skill levels. Decathlon products and services are available in-store and online.
For more information about Decathlon, visit www.decathlon.com
© Press Release 2021
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