Muscat Overseas Group, the parent company of United Media Services (UMS) has announced the appointment of Atulya Sharma as the new Chief Executive Officer (CEO) to further UMS’ journey as a growth-oriented and client-centric Advertising, Digital, Social Media, Public Relations, Publishing, Distribution and Events Company in Oman and beyond.

In his capacity as the new CEO, Atulya Sharma will spearhead UMS’ operations and lead all the company’s critical business areas including strategic business planning and development, stakeholder management and client-engagement. His primary focus will be towards driving engagement across the gamut of services provided by UMS, and creating transformational client experiences.

Prior to being appointed as the CEO, Atulya Sharma was UMS’ Chief Strategy Officer and Head of the Advertising and Communication division. He has been responsible for driving several outstanding advertising and marketing campaigns, as well as strategic partnerships impacting critical business growth for the company.

Commenting on his new role as CEO, Atulya Sharma said: “At a time when the communication industry is at a critical juncture - with digitization playing a vital role in influencing business dynamics and consumer engagement, it gives me immense pride in taking up this new responsibility. I am excited, and at the same time committed to devising strategies that will lead to fulfilling the business objectives of our stakeholders and create delightful experiences for our clientele.”

He elaborated: “As a home-grown Omani media and communications multinational – UMS is continuously consolidating its presence in Oman and the region - spanning Advertising, Digital, Public Relations, Publishing, Distribution, and Events. We are the publishers of the Bloomberg Businessweek Middle East in the UAE, and also have a well-known Market Activation agency there. That’s not all – our Events division’s conferences competency organizes large-scale seminars and conferences not just in Oman and the GCC region, but also in Africa and Europe.”

A product of the prestigious St. Columba’s School, New Delhi (India), Atulya has completed his B.Com with Honours from Delhi University and is an MBA in Marketing from International Management Institute, New Delhi. He began his career with global electronics giant - Philips India in Marketing and Sales, and grew to the position of Area Sales Manager. Following this, Atulya joined the Account Planning function of Advertising; and has worked with leading Advertising companies such as J. Walter Thompson (JWT) and Lowe Lintas, before joining UMS in 1999.

Unparalleled in its resources, professional set-up and technology base, United Media Services (UMS) is one of the sultanate’s oldest 360 degrees Advertising,  Digital, Social Media, Public Relations, Publishing, Distribution, and Events services company; and offers fully-integrated, powerful channels and solutions to help marketers effectively connect with customers throughout the GCC and beyond. With specialized competencies across the media and communications spectrum, UMS is a one-stop-shop, and offers unmatched creative and strategic strengths that are derived from its in-depth understanding of regional markets, people, branding, business, culture, technology, and media dynamics.

© Press Release 2017