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A’Saffa Foods, Oman’s largest fully integrated poultry, snacks and allied food company recently participated in the 24th edition of the ‘Gulfood 2019’, the largest food exhibition in the region that took place recently at the Dubai World Trade Centre. Visitors and delegates at Gulfood were able to meet A’Saffa Foods’ representatives, gain first-hand information about the brand’s products and enjoy samples of tasty, satisfying Halal chicken and snacks.
Eng Mohammed Suhail al Shanfari, CEO of A’Saffa Foods averred: “Our decision to participate in Gulfood, stems from our successful participation in the exhibition year on year, and the number of new contacts and enquiries gained over the years. Like in previous years, our participation in Gulfood once again proved to be excellent, as we gained an unrivalled opportunity to meet current key partners and customers, build awareness and generate an outstanding level of interest in our products.”
Guided by strong religious and social values, rich Omani Culture, uncompromised integrity, excellence and innovation in delivering superior-quality food solutions that are tasty, healthy and nutritious, A’Saffa Foods participated in the Gulfood 2019 to showcase their entire range of food products. As a leading Omani foods company, it was imperative for A’Saffa Foods to participate in this international industry exhibition, that brought together prominent business leaders and companies from the food industry from not just the region, but the world.
Spanning more than 1,000,000 square feet of F&B products and showcases, Gulfood welcomed over 98,000 attendees from 193 countries this year. The event witnessed the participation of more than 5,000 exhibitors - and 120 country pavilions – that showcased products across 8 primary market sectors.
It is worth mentioning that A’Saffa Foods’ Board of Directors have started implementing the expansion plan to raise chicken meat production capacity by 100 percent and continue in their endeavor to foster and support food security, self-sufficiency and increased employment opportunities in the Sultanate. The total capital expenditure outlay of the expansion is RO 45 million, and has been approved by the Board. A’Saffa Foods will double its poultry production capacities with this expansion.
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