03 January 2016
Amman: Aruba, a Hewlett Packard Enterprise company, has announced that it will focus its efforts and dedicate resources to growing its market share in Jordan, where the Information and communications technology (ICT) industry is increasing at a rapid pace. This growth is credited tostrong demand for technology solutions from government,financial services, utilities such as water desalination,railways and liberalized telecom sectors.

The Jordanian government plans to launch itsstrategythat will function as a roadmap to make Jordan a regional ICT hub in 2016. According to a recent report, The National Information and Communications Technology Strategy (NICTS) aims to increase ICT revenues from $2.2bn in 2013 to $3.5bn by 2017 as well as raise internet penetration to 85%. Under the wide-ranging plan, Jordan also hopes to boost ICT investment to $450m annually.

Mr. YehiaElamsy, Country Manager, Jordan at Hewlett Packard Enterprisesays, "With 10.3 million mobile subscribers in Jordan and a 158% mobile penetration, the country is experiencing the effects of 'Bring Your Own Device' trend where business users are increasingly requesting use of their own mobiledevicesfor work. This creates the need for the 'all-wireless workplace' thatsupports BYOD securely and reliably, enabling communication and delivering business apps wherever people work."

"To support this trend, Aruba is ideally positioned to solve customers' toughest challenges in mobility andnetwork security.We will be making concerted efforts to expose our brand, enable our partners and engage closely with customers in Jordan in order to capitalize on the tremendous business potential in the country," continues Yehia.

Aruba will focus its efforts on key verticals including government, hospitality, healthcare, education, retail and finance. Channel is key to the company's success and it will continue to conduct training and certification programmesin Jordan through its training partners. Arubais eager to raise its corporate profile in the country and will run marketing campaigns and participate at relevant industry events.

Aruba was acquired in mid 2015 by HP, now HPE.Aruba will bring its best-of-breed wireless LAN infrastructure and policy management to the access layer, complementing HPE's strong footprint in wired LAN and data center switching. Together, Aruba and HPEare offering a unified networking solution to help customers in Jordan and globallysuccessfully manage their networking needs throughout the transition to a 'mobile first' infrastructure.

Mr. ShadiAlkhatib, Territory Manager, Jordan at Aruba says, "The key areas that will drive the business focus for Aruba are the advent of 802.11 ac Wave 2 Wi-Fi, the growing trend around the Internet of Things (IoT), and a vertical focus through the channel. The introduction of Wave 2 technology has been a pivotal moment for wireless networks; finally enterprises have an access mediumthat allows Wi-Fito be faster than wired."

"With the surge of IoT devices connecting to enterprise networks, conventional BYOD methods of securing access have been rendered inadequate. Enterprises in Jordan can safeguard their networks with Aruba'sunique mobility technologies to helpensure mobile devices communicate securely and efficiently across the network," concludes Shadi.

-Ends-

About Aruba, a Hewlett Packard Enterprise company
Aruba, a Hewlett Packard Enterprise company, is a leading provider of next-generation networking solutions for enterprises of all sizes worldwide. The company delivers IT solutions that empower organizations to serve the latest generation of mobile-savvy users who rely on cloud-based business apps for every aspect of their work and personal lives.

To learn more, visit Aruba at www.arubanetworks.com. For real-time news updates follow Aruba on Twitter and Facebook, and for the latest technical discussions on mobility and Aruba products visit Airheads Social at http://community.arubanetworks.com.

©2015 Aruba, a Hewlett Packard Enterprise company, Aruba's trademarks include Aruba Networks®, Aruba The Mobile Edge Company® (stylized), Aruba Mobility-Defined Networks™, Aruba Mobility Management System®, People Move Networks Must Follow®, Mobile Edge Architecture®, RFProtect®, Green Island®, ETips®, ClientMatch®, Virtual Intranet AccessTM, ClearPass Access Management SystemsTM, Aruba InstantTM, ArubaOSTM, xSecTM, ServiceEdgeTM, Aruba ClearPass Access Management SystemTM, AirmeshTM, AirWaveTM, Aruba CentralTM, and ARUBA@WORKTM. All rights reserved. All other trademarks are the property of their respective owners.

Contact Details:
Manish Bhardwaj
Marketing Manager
Aruba Networks, Inc.
+971 50 495 6143
Mbhardwaj@arubanetworks.com
OR
Colin Saldanha
Procre8 for Aruba Networks
+971 50 6400 762
colin@procre8.biz 

© Press Release 2016