Dubai, UAE - ArabyAds, the leading advertising and consumer intelligence platform in the MENA region, announced the acquisition of Dmenta, the leading creative digital hub that specializes in influencer marketing.
Dmenta was founded in 2012 by its CEO Shady Essam. The platform currently offers its creative hub services to leading advertisers across industries like Chalhoub Group, Landmark Group, Adidas, NowNow, Namshi, and Noon. It also has a solid roaster of mega and celebrity influencers with a massive reach for the MENA region.
Commenting on the acquisition, Mahmoud Fathy, our CEO said, “this acquisition is of great strategic value to us as it strengthens our position as the leading Influencer Marketing Platform and provides an incremental solution to our advertisers. Dmenta has the right technology, people, and culture to build and consolidate our leadership position in the region.”
Talking about the development, Essam commented, “We are excited to join forces with ArabyAds to fortify our complementing offerings strategically and to achieve greater scale together in the region. Over the last few years, we have built a strong network of influencers that have been deployed to achieve great objectives for our advertisers. This deal is a tremendous opportunity for our growth and expansion.”
About us:
At ArabyAds, we’re aiming to incorporate revolutionary technology to provide more than 400 top advertisers across the MENA region with our various performance advertising and influencer marketing platforms. This is our second acquisition for ArabyAds in the last 6 months as we recently also acquired Adfalcon, the first and largest programmatic platform for the region.
About Dmenta:
Dmenta is the leading creative & technology hub for influencer marketing in the MENA region. The platform is a provider to both advertisers and influencers to create relevant and actionable content. Dmenta’s solutions allow it to deliver brand and category relevant influencer campaigns with measurable results. The team includes influencer marketing experts and technologists across UAE and Egypt.
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
