Awards event recognized campaigns that have helped to drive the luxury market

Dubai, UAE, June 11, 2015

The 2nd annual edition of the highly-acclaimed arab luxury conference hosted a special awards ceremony, honoring the region's leading contribution to Public Relations and Brand Communications excellence and innovation in the luxury sector.

"Brand Communications and Public Relations campaigns are a significant driver of the luxury marketing sector. This year, arab luxury world decided to honour those brands and their partner agencies that have created the most successful initiatives and the ones that have resonated with luxury clients in the GCC. They have set standards for others to emulate through extremely impactful offerings that have struck a chord with audiences," said Julien Hawari, Co-CEO of Mediaquest Corp, the organisers of arab luxury world 2015.

The awards competition involved a panel of expert luxury marketers reviewing public relations and brand communications campaigns released between April 1, 2014 and March 31, 2015, with the judges voting on those campaigns deemed to have captured the luxury essence of their respective brands. The competition proved an exacting one to officiate on, with a number of brands and their agencies having produced extremely high quality campaigns. But, as with all such contests, there had to be winners at the end of the day.

Swiss watch brand IWC Schaffhausen and their partner Pencell PR & Events took first place in the 'Watches & Jewellery' category, while NARS Cosmetics and Strategies International scooped the top honours under 'Fragrance & Cosmetics.' Chalhoub Inc. with their PR agency Havas PR ME were voted as having the best campaign in the 'Fashion & Accessories' category, with Mercedez Benz and Mojo PR working successfully together to secure the top spot in 'Luxury Automobiles & Services.' Constance Hotels & Resorts with their agency TCApr were placed first in 'Tourism & Hospitality.' The final category 'Art & Culture' was won by The Empty Quarter Gallery and their PR representatives Ruth Bradley Consulting.

arab luxury world was established last year to provide a platform for the region's premium goods and services stakeholders to discuss the challenges and opportunities presented in the Middle East's luxury sector, which is estimated at being worth between USD 6-10 billion. The arab luxury world conference allows for an examination of industry reports, market data and the rising impact of technology and social media. In 2014, research conducted by Bain & Company discovered that Dubai commands around 30 per cent of the Middle East luxury market and around 60 percent of the UAE's luxury market.

arab luxury world 2015 was sponsored by Chalhoub Group, d3, Havas, OMD, SMG, Jamalouki, Laha, Nakheel, Infiniti Middle East, Yahoo, Sky News Arabia and Haya.

-Ends-

For more information contact:
Dima Itani
MarCom Manager-Mediaquest
Phone: 04 369 75 73
Email:d.itani@mediaquestcorp.com

Nesreen Bakheit
Senior Account Executive - Cicero & Bernay Public Relations
Phone: 050 -437 65 21
Email: nesreen@cbprme.com

About Mediaquest
Mediaquest is one of the region's largest, most successful and most influential privately-owned media companies. Established in 1997, Mediaquest's mission is to inform, educate and entertain audiences across the MENA region, thereby building bridges between the Arab world and the West. Mediaquest generates a combined online and offline portfolio of more than 20 titles, covering marketing, communications, women's interests, lifestyle, entertainment and automotive. Reputed brands include: Marie Claire Arabia, Haya Magazine and Kippreport, as well as the highly regarded business-to-business titles: Trends Magazine, Gulf Marketing Review, Saneou Al Hadath, Arabies and Communicate. Mediaquest's dedicated Dotmena network hosts 75 premium websites that attract more than 41 million unique visitors each month. Mediaquest creates, project manages and delivers some of the region's best-known industry events, including Festival of Media, arab luxury world, TOP CEO, Marketing to Women, and Effie Mena Awards.

© Press Release 2015