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Riyadh, Saudi Arabia:- AMC Al Khair 9 and AMC Riyadh Gallery 9 exemplify two more significant milestones in the evolution of the cinema experience in Saudi Arabia delivered by global leader, AMC Theatres. AMC Al Khair 9 and AMC Riyadh Gallery 9 officially opened respectively on the 25th and 27th of August 2020. To inaugurate the events various government officials, guests of honor and members of AMC’s executive team joined in the festivities with an exclusive premiere of PRIME at AMC, an extraordinary cinema experience featuring laser projection, Dolby Atmos sound and AMC’s signature Luxe Recliners.
AMC Cinemas’ 3rd and 4th locations in Riyadh deliver the very best in cinema as AMC rapidly expands across the Kingdom reaching to 5 locations in 2 different cities. Whether industry leading sight and sound, thoughtfully appointed seating, exceptionally creative food and beverage offerings and experiences or the remarkable service – a visit to AMC Cinemas is nothing short of memorable.
Greeting guests on arrival to the cinema is AMC Cinema Souq, a reimagined and fully customizable food & beverage concept. AMC Cinema Souq treats moviegoers to classic cinema fare, restaurant quality hot foods, one-of-a-kind deserts, creative handcrafted beverages from our AMC MacGuffins Mocktail & Coffee bar as well as movie merchandise and much more. With an unconventional open floor plan, you set the pace – whether leisurely shopping or moving with precision. Visitors can come in and enjoy AMC Cinemas food & beverage offerings at any time. Cinema Souq is available to everyone.
With the addition of PRIME at AMC, the first rate in-cinema experience AMC is known for has been dialed up even further. In addition to auditoriums that are equipped with massive screens, 4K Barco laser projectors, immersive sound and Luxe Recliner and Plush Rocker seating throughout, PRIME at AMC delivers even more. Featuring Dolby Atmos, a hypnotic speaker array, a transducer in every seat, laser projection, fully appointed recliner seating and mesmerizing screens. PRIME at AMC is not to be missed.
Commenting on the evening John Iozzi, Managing Director of AMC Cinemas said: “We are proud to be opening our fourth and fifth locations in Saudi and to share these evenings with friends, dignitaries and the people of Riyadh. I look forward to sharing many more AMC Cinema experiences with the people of KSA as we urgently expand our footprint across the country and continue to provide our Guests with the best in cinema.”
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About AMC Entertainment Holdings, Inc.
AMC (NYSE:AMC) is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 1,000 theatres and 11,000 screens across the globe. In Saudi Arabia, AMC has partnered with SEVEN (Saudi Entertainment Ventures) in the development of cinemas across the Kingdom. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, web site and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. AMC operates among the most productive theatres in the United States' top markets, having the #1 or #2 market share positions in 21 of the 25 largest metropolitan areas of the United States. AMC is also #1 or #2 in market share in 9 of the 15 countries it serves in North America, Europe and the Middle East.
For more information, visit www.amctheatres.com
© Press Release 2020
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