Doha, Qatar, 25 April 2016

Qatar's premier luxury real estate solutions and services company, Alfardan Properties, has been recognised for its contributions towards Qatar's National Program for Conservation and Energy Efficiency (Tarsheed).

Under the Patronage of HH Sheikh Tamim bin Hamad Al Thani, Emir of Qatar, Qatar General Electricity & Water Corporation (KAHRAMAA) launched Tarsheed to ensure Qatar's resources are protected for the benefit of future generations. HE Abdullah bin Nasser bin Khalifa Al Thani, Prime Minister of Qatar honoured Mr. Omar Alfardan, President & CEO of Alfardan Group, for Alfardan Properties' contributions and innovative approach to sustainability across its vast portfolio of residential and commercial premium properties.

Al Gassar Resort, an Alfardan Elite Collection property, received first prize in the Tarsheed Conserving Building Competition in the category 'Residential.' Al Gassar Resort was recognized for various implementation of many building conserving initiatives including District Cooling Plant and Motion Detector Sensors in public areas, but most notably for its Grey Water Treatment Plant which is a landmark initiative from Alfardan Properties designed to conserve water consumption - a topic regularly discussed on a national scale for its importance to Qatar's future.

Commenting on the recognition, Mr. Omar Alfardan, President and CEO of Alfardan Group, said: "It is an honor to be recognized for our ongoing efforts to support the national initiatives that aim to enhance the well-being of the citizens of Qatar. Alfardan Group stands in solidarity with H.H. Sheikh Tamim bin Hamad Al Thani, Emir of Qatar, in achieving the goals set forth by his pioneering vision for the country. We are committed to leading by example and implementing energy and water saving solutions to safeguard resources for the future generations. We are constantly on the look-out for innovative ways to enhance practical facilities by integrating these values to our internal frameworks and developing programs that help educate tenants on the importance of sustainable practice and economical consumption.

"Alfardan Group has played an active role in cultivating the business landscape of Qatar through its wide range of premiere developments.  We aim to provide unparalleled developments with consistent and quality services that address the comprehensive needs of our distinguished clientele. Our dedication falls in line with our steadfast pledge to work towards the coordinated and pioneering sustainability program and accomplish the goals set forth by the Qatar National Vision 2030," Alfardan concluded.

Numerous building conserving initiatives have contributed to the recognition of Al Gassar Resort and showcased the forward-thinking sustainable approach to residential living. The Grey Water Treatment Plant is a great example as it encourages innovation in water supply, reuse and recycling, and increases the efficient use of water within domestic settings. It collects grey water from the three towers' showers and hand wash areas, and through a filtration, chemical and purification system, is re-pumped for the apartment and public areas QC flushing systems.

Last year, Alfardan Properties signed a partnership agreement and pledged alongside KAHRAMAA to help meet national aspirations to achieve some of the critical goals for water and electricity conservation.

Tarsheed Annual Celebration, including Conserving Building Competition, recognizes the buildings that incorporate, support and promote best practices in conservation of energy, water and other natural resources. Buildings were evaluated in several phases by a panel of experts representing research centers, universities and ministries. Since its inception, Tarsheed has succeeded in reducing the per capita Electricity and Water consumption by 14% and 17%, respectively. The ongoing National Program for Conservation and Energy Efficiency has made an effective saving of about QR800mn until 2015, reducing carbon dioxide emissions and consumption of gases.

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About Alfardan Properties
Alfardan Properties is Qatar's leading luxury lifestyle service provider, offering an exclusive range of real estate offerings and turnkey services. Alfardan Properties integrates over two decades worth of experience in the market and is recognised for constructing high quality, stress-free, comfortable and luxurious properties for its residential and commercial tenants. It was most recently awarded 'Luxury Residential Real Estate of Qatar' at the 2015 Luxury Lifestyle Awards.

Its diverse architectural portfolio includes Alfardan Gardens, Al Gassar Resort, Kempinski Residences & Suites, Alfardan Residential & Commercial Towers, One Porto Arabia, Marsa Malaz Kempinski, St. Regis Doha, Al Saad Residence, Al Jazeera Residence, and Laguna Beach. Commercial entities include Alfardan Commercial Towers, Burj Al Gassar, Alfardan Plaza and Alfardan Centre. Alfardan Properties also owns Finaa Alazaibah, one of the largest joint luxury residential and business destinations in Oman.

Alfardan Properties is part of Alfardan Group a family owned holding company. For further information on Alfardan Properties, please visit www.alfardanproperties.com/.

© Press Release 2016