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Al-Yaqout Group has signed an exclusive distribution deal with Bayara, the leading manufacturer of nuts, dried fruits and spices in the Middle East and North Africa.
YFC, the FMCG distribution arm of Al-Yaqout Group, will distribute a wide range of the company's fastest moving products in Kuwait to an extensive network of groceries, supermarkets and hypermarkets via its existing fleet.
YFC will also introduce Bayara's souk (shop in shop) concept at leading hypermarkets and will seek the creation of partnerships in the HORECA sector with renowned hotels, restaurants and cafés in Kuwait.
Mr. Shahid Khan, Group CEO of Al-Yaqout Group, said: "Bayara is a leading and well-loved brand in the Middle East and North Africa in FMCG and we're very proud to be the exclusive distributors for their range of spices and dried fruits and nuts in Kuwait."
Mr Khan continued: "Bayara's products will complement the brands we currently distribute in Kuwait, further strengthening YFC's portfolio and servicing growing demand from retailers and consumers in Kuwait for high-quality food and beverage products."
Mr Jean-Marc Lourau, CEO of Bayara, said: "Kuwait is an important Middle East market for Bayara and one in which we need to build a strong market presence, as we have already done successfully in the MENA region."
He continued: "Al-Yaqout Group is an ideal, strategic distribution partner for our brand, given its existing network and reach, and this will help ensure we quickly penetrate the Kuwait market with our fast moving range of high quality products."
For more information, please visit www.bayara.ae
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About Al-Yaqout Group Holding KSCC
Established more than 60 years ago, Al-Yaqout Group is one of the Middle East region's most enterprising and dynamic organisations, operating across a range of industries including electronics, office equipment, food & beverages and plastics. Our businesses comprise:
• Office Furniture and Office Equipment (BMC)
• Security and Low Voltage Solutions (BMC)
• Interior Design (Sedrah)
• Plastics manufacturing (Al Waseet)
• Beverages Manufacturing (Al Waseet)
• Snacks Manufacturing (Azure Foods Dubai)
• Electronics (UTEC)
• Distribution Company (YFC)
For more information or photography, please contact:
Karen Morrison
Head of PR
Al-Yaqout Group
M: +971 526565962
E: Karen.morrison@alyaqout.com
© Press Release 2016
