17 November 2015
Dubai-Al Aan TV has assigned Intelligent Media Services (IMS) as its exclusive advertising representative in the Middle East & North African region. The agreement allows the two companies to form a strategic alliance committed to developing various commercial offerings within the MENA region.

Armand Andrea, Al Aan's Group Regional Sales Director, said: "The agreement with IMS complements our current expansion efforts, which include the launch of our state of the art new offerings at the beginning of 2016 . Al Aan TV has been always committed to enrich people's lives with premium original content. Al Aan and IMS will leverage on their joint resources and expertise, abiding by the highest international standards and will enable advertisers to benefit from the branded content that grabs the consumer's attention and ensures advertisers reach engaged audiences. Al Aan TV and Digital platforms probably reach almost 35 million people per month and are parsed into various categories to fit any type of campaign. The categories include Lifestyle, Automotive, Business, Sports, Entertainment, Men, Women and Family, News and Current Affairs, Technology and Travel".

Ali Hasbini, Regional Sales Director at IMS stated: "This new agreement with Al Aan TV and Al Aan Digital complements our existing portfolio. We wanted to work with a partner who has an excellent TV and website portfolios and a high-quality advertising inventory.

Together, we bring the best in global expertise, combined with strong local knowledge and support, across the spectrum of TV and Digital offerings. We are pleased to enter into a partnership with such a leading media group as Al Aan,  and we are determined to provide world-class services to the advertising world in the region. This is the first step in a long-standing and successful relationship".

IMS Media is one of the leading media representatives in the Aab world. Its portfolio includes Fatafeat TV, Arreyadi Newspaper, The TIMES and Al Majed TV.

Al Aan's audience is much prized, as it consists mainly of adults age 25-45 with higher levels of education, as well as the very engaged community for authentic and innovative shows to name few:

"Bila Hudoud", "Basmati", "Al Watan Al Youm", "Studio Al Aan" and "Wojooh Wa Qisas" which consistently draw in new viewers every month.

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© Press Release 2015