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BMW sales increased by 6%, and MINI sales by 16%, year-on-year
Growth expected to continue in H2 with the introduction of the BMW 520i and the launch of the MINI John Cooper Works Countryman
AGMC, the official BMW Group’s importer for Dubai, Sharjah and the Northern Emirates, has achieved remarkable results from January to June, with BMW sales rising by 6% and MINI by 16% in comparison to the same period in 2016. The results follow the launch of two of the groups most popular models; the all new BMW 5 Series, and the MINI Countryman ALL4, as well as a successful Ramadan Offers.
The BMW 5 Series enjoyed an extraordinary growth of 102% in H1 2017 compared to H1 2016 following the December launch of the new seventh generation of the BMW 5 Series Sedan model. Meanwhile, the March launch of the all-new MINI Countryman - the brand’s biggest MINI ever built – boosted sales of the model by an incredible 43% from April to June 2017.
The success is expected to continue with the launch of the MINI John Cooper Works (JCW) Countryman. JCW, the racing sub-brand of MINI, has enjoyed a perpetual popularity in Dubai, Sharjah and the Northern Emirates. The MINI JCW Countryman, which is the most powerful MINI ever built, just arrived in showrooms this July and is expected to help maintain a steady momentum of sales throughout the remainder of the year.
In addition, the sporty, elegant and stylish BMW 5 Series is set for a further boost when the recently-launched seventh generation model introduces its 2-litre engine model the BMW 520i, which is set to arrive in September. The latest BMW 5 Series model offers an unmatched degree of connectivity and an innovative operating system giving drivers in the UAE a redefined experience behind the wheel. The car has set new benchmarks technologically, and has had a huge emotional appeal with drivers in the UAE.
Osman Abdelmoneim, General Manager of AGMC, said: “We are delighted with the sales results for both BMW and MINI so far this year. The introduction of new models of two of the brands’ most popular cars has paved the way for an exciting year of growth. We are confident that this success will continue throughout the year, as we prepare to introduce the MINI JCW Countryman, and the BMW 520i.”
Stathis I Stathis, Managing Director, Albatha Automotive Group, commented: “AGMC’s success this first half of the year has been extremely positive. We are proud to be contributing to the global success of BMW Group, which has just achieved the best-ever June recorded with sales in the month totaling 232,620, a 2.1% increase on June 2016.”
After successful sales results in H1, AGMC is looking positively into the second half of the year with the introduction of the new two models.
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For more information contact:
Natalija Norikova, National PR and Marketing Manager, AGMC
Telephone: +971 4 4050 240, Email: natalija@agmc.ae
Hannah Raven, Edelman DABO
Telephone: +971 55 105 2644, Email: Hannah.Raven@edelmandabo.com
ABOUT AGMC: The official BMW Group importer for Dubai, Sharjah and the Northern Emirates.
AGMC entered into its 40th year in 2016 and looks back at all the great milestones and achievements over the past four decades. For over 40 years, AGMC has delivered premium automotive products and services to its customers as the exclusive importer for BMW Group cars and Motorrad in Dubai, Sharjah and the Northern Emirates.
Established in 1976, AGMC has now become one of the most important markets for BMW Group Middle East.
AGMC is passionately committed to the communities it serves, implementing a series of marketing activities and sponsorships that demonstrate its belief in the value and potential of the region. AGMC also takes corporate social responsibility very seriously and has a long-standing relationship with Dubai Police, in conjunction with the innovative BMW Connected Drive features, aimed at improving the level of safety on Dubai roads.
Currently, AGMC has 24 sales and service facilities across Dubai, Sharjah and the Northern Emirates. These include four BMW showrooms, four MINI Showrooms, two Rolls-Royce showrooms, three Certified Pre-Owned car showrooms under the BMW Premium Selection Programme and one BMW Motorrad showroom. Service facilities include two body shops, six workshops and two car storage facilities and the only Rolls-Royce dedicated state-of-the-art aftersales facility. In 2016, AGMC were recognised as the highest selling dealership globally for Rolls-Royce.
© Press Release 2017
