Auto24 (https://Auto24.ci), new subsidiary of Africar Group, launches its activities in Ivory Coast. Africar Group (www.AfricarGroup.com) is a class leading and multi country digital automotive marketplace across Sub-Saharan Africa. Stellantis investment aims at accelerating its used vehicle (UV) business on the buoyant African UV market. Auto24 is a faster and safer way to buy and sell used vehicles in Africa.
Africar Group and Stellantis announce the launch of Auto24 (https://Auto24.ci) activities in Abidjan, Ivory Coast. Auto24 is a direct to consumer used car company that brings new, innovative solutions ensuring transactions are conducted in a transparent and secure way.
With the African population set to reach 1.7 billion by 2030 and a car-park already at 50 million units[1], Stellantis has taken a stake in Africar Group to create Auto24 and take advantage of this market potential. This investment is a new building block in the global strategy of Stellantis to develop its mobility solution portfolio and reinforce its commitment to customer centricity. It is also an illustration of the plan Dare Forward 2030, in one of the seven accretive businesses targeted by Stellantis.
Operating in more than 40 countries in Sub-Saharan Africa, Africar Group is Africa’s leading online automotive marketplace network. During the last five years, it has enabled over 25 million car buyers and sellers to trade used cars through its online channels.Axel PEYRIERE, co-Founder&CEO of Africar Group said, “After more than five years of working with automotive manufacturers, distributors and other key players in the industry, we have developed a class leading, multi country digital automotive solution across Sub-Saharan Africa. Auto24 is being launched today with the aim to buttress the confidence of African customers in the used vehicle market. A great challenge that will allow to have a secure, convenient, trustworthy and enjoyable buying or selling used vehicle experience.”
Xavier Duchemin, Senior Vice President of the Pre-Owned Vehicles business unit at Stellantis declares: “This investment in Africar Group to create Auto24, re-enforces our strategy to grow our used vehicle business activity globally in a bold, pragmatic and agile way. It will follow the same blueprint as per the other Stellantis investments in the used vehicle ecosystem. The founders will accelerate the development of their activities while capitalizing on Stellantis yet maintaining the inventiveness, energy and agility that characterizes start-up companies.”.
In Middle East and Africa, Stellantis is the third OEM aiming to become the leading automotive group in the region with over 1 million new vehicles sold per year by 2030.
“In Sub-Saharan Africa, Stellantis offers the largest network coverage of the automotive industry with close to 124 points of sales and maintenance. Today, the partnership with Africar Group through its subsidiary Auto24 will allow us to expand our offer of mobility solutions that widely meets the customer needs in Africa.” said Mr. Samir CHERFAN, Stellantis Middle East&Africa Chief Operating Officer.
[1] Extrapoled from OICA report : https://bit.ly/3Wv9BjI
For more information, contact:
Marc BOCQUÉ
Head of Communication&Public Affairs at Stellantis Pre-Owned Vehicles Division
marc.bocque@peugeot.com
+33 6 80 21 87 03
Abdelhakim Semmami
Corporate Communication Manager for Morocco&Sub Sahara at Stellantis
abdelhakim.semmami@stellantis.com
+ 21 26 33 20 03 33
Deborah Koutouan
Marketing&Communications Manager at Auto24
deborahk@auto24.africa
Stellantis:
communications@stellantis.com
www.Stellantis.com
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About Africar Group:
Africar Group Pty Ltd is an Australian entity, owning, operating and growing the largest network of automotive marketplaces in Africa. Available in more than 45 countries, and covering markets totalling more than 1 billion people, it has been helping millions of buyers and sellers of pre-owned vehicles to transact safer and easier over the last 5 years. Africar Group is a venture initiated by Emerging Classifieds Ventures (www.ecv.ventures), specialising in building and operating marketplaces in emerging markets. For more information, visit www.AfricarGroup.com.
About Stellantis:
Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) is one of the world’s leading automakers and a mobility provider. Its storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services, including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which it operates. For more information, visit www.Stellantis.com
