Canon (www.Canon-CNA.com) today unveils its groundbreaking RF-S 7.8mm F4 STM DUAL lens, designed to make realistic, high-quality 3D still and video creation more accessible than ever before. When paired with an APS-C camera body, this lens offers a compact and attainable entry point to the world of spatial video - whilst retaining the high optical performance of the EOS R System.
It delivers a natural 63 degree field of view, closely mirroring human vision, to create immersive experiences with an extra dimension, providing emotional depth and vivid realism. Currently compatible with the EOS R71 (with potential for gradual expansion of compatibility in the future), the RF-S 7.8mm F4 STM DUAL lens allows creators to capture spatial video to be experienced not only on higher-end VR headsets, but also on smartphones via VR glasses, cardboard headsets, and even handheld viewing devices for printed images.
Perfectly practical weighing only 130g, coupled with a user-friendly STM AF system, it opens up 3D shooting possibilities for stills and video to a wide variety of users, enabling anyone to create more lifelike capture of cultural performances, high-end product reveals or walk-through videos for real estate and hotels in spatial stills and videos.
Adding to a seamless and efficient workflow, the EOS VR Utility app will be updated to create spatial video for Apple Vision Pro headsets, enabling content captured on Canon EOS VR System products to be exported in MV-HEVC codec when using an Apple Mac computer.
For more information about this lens, please visit: https://apo-opa.co/40wUXNk
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef
e. Mai.youssef@canon-me.com
APO Group - PR Agency
Rania ElRafie
e. Rania.ElRafie@apo-opa.com
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.
Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.
Canon’s corporate philosophy is Kyosei (http://apo-opa.co/4fd13qT) – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.
For more information: Canon-CNA.com
