Supermarket chain to add plastic wrapping on raw meat for squeamish millennials

DUBAI: UK supermarket Sainsbury’s has announced it will add a ‘touch-free’ plastic wrap for young people who are afraid of handing raw meat and chicken, national daily The Sunday Times reported.

The decision came after a survey carried out by the supermarket chain revealed that consumers under the age of 35 suffered from squeamishness and “high levels of anxiety” after handling raw meat.

The report, conducted by market research firm Mintel, showed that 37 percent of people born after 1980 preferred not to handle raw meat.

The wrap will allow customers to immediately drop the meat onto the pan without having to touch it.

“Customers, particularly younger ones, are quite scared of touching raw meat. These bags allow people, especially those who are time-poor, to just ‘rip and tip’ the meat straight into the frying pan without touching it,” Katherine Hall, product development manager for meat, fish and poultry at the retailer, told the publication.

The wrapped meats will be available from May 3, and will even be available in several different flavors.