PHOTO
Atlantis, The Palm says thank you to fans with a free stay in the world's first social media suite. Image for illustrative purposes.
Social media continues to change our surrounding in many ways. From a professional perspective, social media is becoming the public sphere to which customers resort to creating their own content, hunt for new products and services, publish their reviews and feedback to their own networks.
Coming from this position, social media marketing has grown to become an essential part of every firm’s strategy to expand their reach and enhance their products and services. The MENA region, specifically, reserves a very special rank when it comes to social media usage.
Crowd Analyzer has come up with a report ‘State of Social Media 2018’ that is about the social media in the MENA region. Below are some interesting findings of the report:
Saudi Arabia: 16 million Saudis are active on Facebook, most of them are male users. A majority of them are interested in publishing content about games and fashion shopping.
UAE: The majority of Facebook users in UAE published their content in English. The majority of users accessed the platforms from their Android phones. Expats were 6.3m out of 8.5m active users in the country, Crowd Analyzer report notes.
Egypt: Egyptian users on Facebook compose a huge base of users that exceeds 35m users. 34m of them publish content in Arabic. The number of male users is double the number of female users. KSA Android users were the vast majority of Egyptian users.
Saudi Arabia: KSA’s was one of the most active countries in the region on Instagram. Most of the 12 m. users preferred publishing their content in Arabic. Male users were more active than female users. In general, more users owned iPhones. Their most engaging topic was news, followed by travelling, Crowd Analyzer report notes.
UAE: Most of Emirati users on Instagram preferred to publish their content in English. Meanwhile, most of them used Android phones with more than 2.2m users. Shopping and Fashion, and food were the most interesting interactive topics on the platform in UAE.
Egypt: The vast majority of Egyptian Instagram users utilized Android phones. Male users were the most active. The main topics that interest Egyptians on Instagram are online shopping, followed by games.
Saudi Arabia: KSA had the highest number of active Twitter users compared to UAE and Egypt. The majority of Saudi users prefer to publish their content in Arabic. Millennials are the majority of users in KSA, so are males, Crowd Analyzer report adds.
UAE: The majority of Twitter users in UAE prefer to publish their content in English rather than Arabic. Also, most of those who use Twitter are most interest in fitness and sports.
Egypt: Compared to other platforms, a small number of Egyptians are active on Twitter. The majority are males and publish their content in Arabic. Meanwhile, their favorite topic is music.
Snapchat
Saudi Arabia: Snapchat insights are slightly different from the norm. Saudi users are really active on the platform, and the majority of them are female users. Most of Saudi users who use Snapchat are iPhone users, Crowd Analyzer report finds.
UAE: Female users were the most active on Snapchat in UAE. The country had the lowest number of Android users, and millennials also were the majority of users.
Egypt: Egyptians weren’t much fond of Snapchat, at least not as much as Saudi users. Millennials tend to be the most active and the majority of Snapchat users in Egypt.
Saudi Arabia: LinkedIn users from KSA and diversified enough between Top and middle managerial levels. The remarkable insights is that Saudi female users are the least prominent on the platform, Crowd Analyzer report adds.
UAE: UAE had the highest number of users compared to Egypt and KSA. Given that the country is a business hub in the region, all the positions were present with a high percentage.
Egypt: Egypt had almost the same number of LinkedIn users as Saudi Arabia. However, a very small number of users are identified as “partners”, While Egyptian females were slightly more than females from KSA.
The post Revealed: The most active countries on Facebook, Twitter, Instagram, LinkedIn and Snapchat in MENA appeared first on GMR-GulfMarketingReview.
Copyright © MediaQuest Corp. All rights reserved. Provided by SyndiGate Media Inc. (Syndigate.info).
