MENA music platform to launch entertainment destinations in region

The first Anghami Lab will open in Dubai, followed by Riyadh, and then other major cities.

Anghami, the digital distribution company behind the initiative, has partnered with hospitality group Addmind, which operates venues such as White, Iris, and Clap throughout Dubai, Abu Dhabi, Beirut, Qatar, and London.

Tony Habre, chief executive officer of Addmind, said: “Anghami is more than just a streaming platform, they have elevated the value of the music industry in the Middle East as a whole – Anghami Lab is an amazing and unique concept that embodies our rich Arab culture with an international twist, which we are thrilled to bring to fruition and scale.”

Anghami Lab will combine the online and offline worlds, bridging digital and traditional entertainment. The venue will feature a lounge, stage, and studio where creators can experiment and work together making music, which will be played and performed there.

The resulting music will also be made available exclusively on Anghami and the app will provide special features complementing both experiences.

The fusion cuisine served at Anghami Lab will be aimed at embodying the essence of Anghami by providing an international taste with an Arabic flavor.

Eddy Maroun, co-founder and CEO of Anghami, said: “We are excited to partner with Addmind to create this unique, transformational experience for our users.

“Addmind is a leading expert in conceptualizing and operating hospitality spaces, and this is a great opportunity to further reinforce the value we provide digitally to be converged offline in a unique user-to-guest experience.”

The first venue is due to be opened in Dubai in early 2022, to be followed by similar centers in Riyadh, Jeddah, Cairo, Beirut, and other cities such as London, New York, and Los Angeles.