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In two months, Jeddah will become the pinnacle of the motorsports world as it will host the penultimate round of the 2021 F1 season from Dec. 3 to 5. The Jeddah Corniche Circuit’s new logo reflects the Kingdom’s authentic identity, rich heritage, vast capabilities, and strong position as the newest home for motorsports and global entertainment events.
Prince Khalid Bin Sultan Al-Abdullah Al-Faisal, CEO of the Saudi Arabian Automobile and Motorcycle Federation, welcomed the unveiling of the new logo.
“We are thrilled to present the new and distinctive logo to our circuit a few months before the arrival of Formula 1 to the Kingdom,” he said.
“It is with great pride that we prepare to welcome Formula 1 fans in December to witness the first-class motorsport race at the fastest and longest street circuit in this sport. It has its own character and unique identity, which is evident in its modern logo.”
SAMF worked tirelessly on a logo that simulates the Kingdom’s ambitions, passion, and continuous quest for a more prosperous future.
“Just like the Jeddah Corniche Circuit, the logo is an extension of our country’s willingness to achieve its big dreams and its relentless determination to turn these dreams into reality in our continuous quest for a more prosperous future,” Prince Khalid said.
“The coming months will see our team fully dedicated to delivering this amazing event to the whole world. We look forward to sharing our dream with everyone this December.”
While designing the logo, SAMF wanted to fully engage the history and the prestigious brand of Formula 1. The logo, with its wave design, pays tribute to Jeddah’s exceptional location on the shore of the picturesque Red Sea before the wave transforms into a checkered flag. The logo also includes the full name of the Jeddah Corniche Circuit and was designed in a bold font with a futuristic touch.
The result mixes Jeddah as a modern city with the elegant image of the Formula 1 race, reinforcing the powerful racing culture and the rich sporting heritage that has found its new home in the Kingdom, forming the main idea behind this logo’s identity.
“The rates of developing the Jeddah Corniche circuit are progressing at a very good pace, especially as we enter the crucial final stage of the track construction,” Martin Whitaker, CEO of the Formula 1 Saudi Arabian Grand Prix, said.
“With almost all of the main track stands laid by September, we are now in the process of assembling the permanent and semi-permanent structures of the circuit, such as the impressive 280-meter Formula 1 and Team Building. Other structures such as the fan zones and grandstands are also being constructed.
“Getting all this work done in less than nine months is a massive task, but with just two months to go, we are close to completing the longest, fastest, and most modern street circuit in the world — built in record time.”
The construction of the motorsport circuit is progressing at an accelerated pace, with the construction team close to completing the vital asphalt layering process on the 6.175-kilometer track.
The main structures such as maintenance garages and team buildings appeared in early September. Tournament enthusiasts who will attend the highly-anticipated weekend will overlook the starting grid and back on to Jeddah’s majestic Red Sea coast.
To book your tickets for the Formula 1 Saudi Grand Prix 2021, please visit the website at https://www.saudiarabiangp.com
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