Galadari Automobiles Co. Ltd. has teamed up with Virtuality, a VR and AR agency in Dubai, to put Mazda UAE at the forefront of the virtual reality revolution. It is evident that majority of the automotive customers are collecting information about the cars and dealerships upfront through the Web prior of visiting the showroom.

Galadari Automobiles is now offering a new dimension to its customers as they can virtually walk around the Mazda flagship facility located at Sheikh Zayed Road, Dubai.

The virtual tour is interactive and a customer can click on the cars displayed in the showroom and get 360-degree view of the interior in HD format or click to get the specifications of the car.

A special feature as well is virtually walking through Galadari Automobiles' impressive workshop and service reception.

Axel Dreyer, CEO of Galadari Automotive Division, said: "By transforming the showroom into an immersive digital world the possibilities of engaging our customers are endless. As a part of our brand value management strategy we are focusing how we can connect premium Mazda cars to an experience, an emotional value."

"With this tool we are giving access to our customers to the exciting Mazda world basically 24/7 from any part of the world. You can sit with your family at home and walk around the showroom, check the interior features but also get a confidence about the service quality of Galadari Automobiles and state-of-the-art facilities," he added.

Ayzy Hiridjee, founder and CEO of Virtuality, said Virtuality is proud to have worked with Galadari to create the first Mazda interactive automotive showroom in the GCC. "We are happy to have accompanied Mazda in their adoption of innovation and technology and look forward to future collaborations."

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