RIYADH: Noon, an online platform backed by Saudi Arabia’s Public Investment Fund (PIF) and Dubai businessman Mohamed Alabbar, is to expand its customer service operations in the Kingdom, creating hundreds of jobs for young Saudis.

“I am incredibly proud of the work done by Noon to drive this next chapter of innovation in the region,” said Ahmed Gadouri, the platform’s general manager for Saudi Arabia.

“Boosting our on-the-ground resources with local hires will amplify our customer excellence mission in the Kingdom.”

The customer service roles will mainly be hired in Riyadh, with others working remotely across the Kingdom.

In February, the Ministry of Human Resources and Social Development announced the Saudization of all remote customer service roles in the Kingdom as part of a goal to create around 20,000 job opportunities for citizens.

Noon was launched in the UAE and Saudi Arabia in December 2017, and in Egypt in February 2019.

FASTFACTS

• With an initial investment of $1 billion and working from headquarters in Riyadh, Noon said in 2016 that it aims to expand online sales in the region from 2 percent of the total retail market ($3 billion) to 15 percent ($70 billion) within a decade.

• The e-commerce market in Saudi Arabia was valued at approximately $4.9billion in 2019.

With an initial investment of $1 billion and working from headquarters in Riyadh, Noon said in 2016 that it aims to expand online sales in the region from 2 percent of the total retail market ($3 billion) to 15 percent ($70 billion) within a decade.

According to the Statista website, the e-commerce market in Saudi Arabia was valued at approximately $4.9 billion in 2019 and forecast to reach $8 billion by 2024.

In a bid to boost its market share, Noon launched a rewards program in Saudi Arabia in March.

The VIP package aims to attract more customers through cashback discounts, speedier deliveries and prioritized customer service.

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