Ventilated car seat market to see 8% growth: report

The global automotive ventilated seats market size is expected to register an impressive CAGR of 8.06% in the forecast period 2022-2026, said a new report from TechSci Research, a research based management consulting firm.

The market may register the anticipated growth on the account of functional benefits the automotive ventilated seats provide. With powered seats that supports the drivers posture, heated seats that provide comfort in the colder weather, and massage seats that come with the functions of mild vibrations beneath the seat and backrest for the drivers suffering from orthopaedic discomfort due to continued long driving are market growth aiding factors for the future growth of the global automotive ventilated seats market.

Moreover, increased adoption of automotive ventilated seats in different types of vehicles, including commercial and passenger vehicles are further sustaining the growth of the market in upcoming five years.

Ventilated seats for the automotive are designed to provide enhanced comfort to the driver. These seats reduce the temperature of the seats and help in making long journeys comfortable for warmer regions, the seats are designed to lower temperature and for colder region, the seats warm up so that long hours of travelling are more convenient. Massager seats, help in making long journeys more comfortable by reducing the level of fatigue and body strain significantly.

The global automotive ventilated seats market is segmented by technology, vehicle type, material, sales channel, regional distribution, and competitional landscape. Based on technology, the market is further segmented into standard, powered & heated and massage. Standard automotive ventilated seats are anticipated to hold the largest shares of the market and assert its dominance in the consecutive five years.

The market growth can be attributed to the rising demand of the passenger vehicles in the market. With decreased prices of the passenger cars, the automobile is very much affordable for the middle class population, thereby aiding the growth of the market. While the consumers are spending less on the vehicle overall, they are inclined toward employing extra expenses in modulating their vehicles and that factor is major driver for the global automotive ventilated car seats market in the next five years.

Based on vehicle type, the market is further bifurcated into passenger cars, and commercial vehicles. Passenger cars are anticipated to hold the larger shares of the market and register maximum growth on the backbone of surge in the demand from the middle class population owing to the reduced cost. Moreover, the used cars market is also expanding globally and aiding to the growth of the global automotive ventilated seats market.

Asia pacific is anticipated to be a promising future market on the backbone of growing economies like China, India, South Korea, etc. With the rising disposable income among the consumers and their demand for the advanced seating and rising demands of vehicles is aiding the growth of the market further, said Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

China is the most developing market for the future years, the government has laid off on the taxes on passenger cars and has aided the manufacturing companies with financial assistances to expand their businesses. Low cost of labour, rapid production of the vehicles, and feasible economic regulations is further supporting the market growth in the upcoming five years. TradeArabia News Service