Egypt will highlight the country’s tourism potential, forthcoming projects and future initiatives at the Arabian Travel Market 2024 (ATM) taking place from May 6-9, in Dubai, as it looks to build on the record 15 million tourists welcomed in 2023.

Dr Ghada Shalaby, Egypt’s Vice Minister of Tourism and Antiquities for Tourism Affairs, said: “Egypt is gearing up to attract a wide range of travellers based on its commitment to diversifying its tourism offerings.

“The Ministry has worked to unveil a group of new products that meet the evolving preferences of travellers, from health tourism to meetings, incentives, conferences, and exhibitions tourism, all the way to the innovative Umrah Plus product and the attractive Cairo City Break programme.”

Dr Ghada noted that cooperation lies at the heart of Egypt's tourism strategy. By strengthening partnerships between tourism entities in Egypt, the Far East, and GGC countries, among other Arab countries, the ministry aims to combine efforts in promoting Egyptian destinations and ensuring unparalleled experiences for visitors.

“Egypt’s commitment to infrastructure development remains steadfast. From enhancing transportation networks to enhancing airport facilities and expanding railway systems, significant investments are being made to improve accessibility and connectivity across the country,” said Dr Ghada.

Amr El-Kady, CEO, Egyptian Tourism Authority, said that Egypt is witnessing a qualitative shift in its approach to tourism, with the country promoting an enabling environment for investment and innovation in the travel sector.

“From this standpoint, the Arabian Travel Market, held in Dubai, constitutes an essential platform to complete these efforts and raise its status at this level.

“The Egyptian Tourism Authority is taking advanced steps to enhance customer experience at archaeological sites.

“A prime example of this is the opening of the new visitor centre, planned as part of the upcoming transformation of the Giza Pyramids shortly.”

After a record-breaking year in 2023, with 15 million visitors flocking to its shores, compared to 4.9 million in 2021, further expansion is expected in 2024.

With a firm focus on enhancing visitor experiences, strengthening partnerships, and investing in infrastructure, Egypt is well-positioned to keep its economy on an upward trajectory in the tourism landscape.

The newly launched Cairo City Break programme will reshape the capital's appeal by promoting Cairo as a long weekend destination.

Egypt presents the emerging destination of Ras El Hekma – a picturesque Egyptian coastline with ancient monuments and cultural attractions.

Eco-friendly Hop-on Hop-off buses will be launched, enhancing the accessibility and sustainability of the tourism experience. A new road will be opened later this year to reduce the journey time from Luxor to Hurghada from 5.5 to 4 hours.

A new reform of the tourism industry has been introduced, which includes steps towards deregulation and liberalisation.

Egypt has allocated a staggering 22% of its GDP over the past seven years to comprehensive infrastructure development. The state aims to double the capacity of hotel rooms in the country, which will increase from 220 to 245 room nights during the next five years.

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