Commuters and tourists walking out of Charring Cross station on 9th October and looking to flag a black cab were greeted with a surprising sight: a bright yellow flying taxi hovering above the traditional taxi queue.

Launched by the UAE as part of the country’s “Bring Your Impossible/Invest in the UAE” invitation, the futuristic taxi is accompanied by a headline saying “Unlike Other Taxis, Others can reach the sky.”

The initiative is designed to draw attention to the Emirates’ plans to implement flying taxis in the country by the year 2026.

“Bring Your Impossible” aims to showcase the achievements of the UAE, where no dream is impossible. The country, as part of its futuristic vision, is aiming to include in its population investors big thinkers, and achievers from around the world. As such, the marketing campaign linked to the invite proudly demonstrates the accomplishments of the nation.

This activation highlights the Emirates' plans to launch commercial flying taxi services by 2025, marking a milestone in global transportation technology.

As part of its efforts to position itself as a global investment hub, the UAE offers a supportive ecosystem for startups and businesses with unparalleled infrastructure, logistics, and investment opportunities.

The display of the flying taxi emphasises the UAE’s role in innovation, particularly in sectors like AI, biotech, and fintech, attracting international investors and dreamers from across the world.

With platforms like Hub71 and the Dubai Future Foundation fostering entrepreneurship, the Emirates continues to be a fertile ground for turning bold ideas into reality.

The Flying Taxi is scheduled to be exhibited at Charring Cross Station from 9th to 16th October.