Tommy Hilfiger, which is owned by PVH Corp., has opened its newest store at the iconic Nakheel Mall, a luxury shopping destination and home to premium and international brands in Riyadh, Saudi Arabia.

The store features the brand’s new Footwear & Accessories concept in KSA. The new concept debuted in the region with the first of its kind at Dubai Mall, earlier in May. Acting in accordance with government Covid-19 guidelines, strict precautionary measures have been implemented throughout the store to protect the health and safety of staff and consumers.

Dedicated exclusively to showcase the latest footwear, accessories and handbag drops from both brands, the store is operated by the Apparel Group LLC, one of the largest in-store retailers, franchisee, and tommy.com operators for Tommy Hilfiger in UAE, KSA, Kuwait, Bahrain and Qatar.

The new store features over 92 sq m of shopping space reflecting Tommy Hilfiger's global store design concept which fuses the brand's heritage and DNA with clean, modern finishes and a bright, airy aesthetic.

The design concept takes reference from the nautical lifestyle, one of Tommy Hilfiger's long-time sources of inspiration. The theme is reflected in walnut accents, minimalist white lacquered details and customized polished steel elements. Additional design elements include a digital screen to display custom brand content, light oak flooring, custom TH jacquard and chevron patterned rugs, mid-century light fixtures, and pops of the brand’s signature red, white and blue colour palette. It is traditional Tommy Hilfiger in a fresh and modern way.

There are over 2,000 Tommy Hilfiger stores in over 100 countries worldwide including global flagships in four additional locations: Brompton Road, London; Omotesando, Tokyo; Regent Street, London; and Schadowstra?e, Düsseldorf.

Anchor stores are located in Amsterdam, Beijing, Berlin, Cannes, Cologne, Dublin, Florence, Frankfurt, Hamburg, Helsinki, Hong Kong, Istanbul, Lima, Luxembourg, Madrid, Mexico City, Milan, Moscow, Mumbai, Munich, Osaka, Panama City, Punta del Este, Santiago, S?o Paulo, Seoul, Shanghai, Singapore, Sydney, Vienna and Zurich. – TradeArabia News Service

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