ArabFinance: Egyptian electronics e-commerce platform Tejarra.com has raised a six-div USD seed investment from venture capital firm Openner, the company said in a press release.

Through the partnership, Openner will not only offer capital, but also in-depth, hands-on technical support, scientific expertise and additional resources for the platforms marketing and sales operations as well as its market success and positioning.

Openner is introducing a new distinctive venture model for entrepreneurs in Egypt. The company is a Venture Builder'' with three streams: build new ventures, invest in existing ones and partner with the corporations to unlock new business models.

Launched in January, Tejarra is a consumer electronics marketplace that has attracted more than 50 vendors to its platform offering more than 18,000 products, where wholesalers, suppliers, and vendors sell electronic consumer goods, ranging from fridges, TVs, printers to video games, wearables, computers, tablets and mobile phones, fitness and personal care equipment.

The startup wants to grow sales to EGP 100 million by the end of 2021 and will focus on both B2C and B2B transactions.

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