Saudi Arabia - Almatar Travel Group, the leading travel company in Saudi Arabia, and Sabre Corporation, a leading software and technology provider that powers the global travel industry, have signed a technology agreement.

At the Saudi Tourism Forum in Riyadh, the two sides signed the deal, which that will see the travel company using Sabre’s industry-leading technology and solutions to help drive operational efficiency, advance its virtual payments strategy and transform travellers experience.

Under this agreement, Almatar Travel Group will benefit from Sabre’s extensive travel ecosystem including its wide geographic scope and breadth of travel content, which includes air, lodging, ancillary and NDC content.

Online travel business

Furthermore, Almatar will access Sabre’s innovative technology and intelligent platform, Sabre Red 360, which will help enable the travel company to differentiate its offering, compete more effectively, grow faster in the region, and expand its online travel business. Additionally, Almatar will use Sabre’s APIs and Automation Hub to help it stay competitive in the dynamic Saudi marketplace.

“With the impressive developments of the Saudi Vision 2030, we are witnessing increased tourism in the country, allowing us to deal with travellers from around the world with different expectations and accustomed to different technology,” said Faisal Al Rajhi, President, Almatar Travel Group.

“We turned to Sabre to advance our technology, expand our reach and equip ourselves with intelligent solutions that make shopping and booking travel intuitive, personalised and flexible which is important to differentiate our offerings in a competitive marketplace.”

Almatar Travel Group is advancing its payments solution and will deploy Sabre Virtual Payments (SVP) to help maximise value of its B2B payments and to provide payments flexibility and control, increased fraud protection and security, accurate reconciliation and better automation and efficiency.

Best-in-class

“Our mission at Almatar is to deploy advanced products and technologies with our unique position in the Saudi market to deliver a best-in-class travel experience for our customers. Therefore, we are working with Sabre on the payments front to benefit from their leading virtual payments solutions. Sabre’s technology and reach which will be essential components in our growth and technology strategy,” said Aimen Saleh, CEO, Almatar.

“To support the Saudi Vision 2030, agencies like Almatar need access to innovative technology and content,” said Abdul-Razzaq Iyer, vice president, Sabre Travel Network Middle East. “Almatar is already a proven innovator in travel, delivering highly tailored experiences to its customers in both online and offline space. We are proud to partner with Almatar to advance its payments strategy and recruit the right solutions to fuel their growth and expansion plans.”

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