WebEngage, the leading full-stack Retention Operating System, has partnered with the world’s leading Swedish home-furnishings retailer IKEA Saudi Arabia & Bahrain, a subsidiary of Alsulaiman Group, to enhance its customer engagement.

With the aim of providing a sustainable, affordable, unique, and customised furnishing experience to its consumers, IKEA Saudi Arabia & Bahrain will deploy WebEngage’s retention stack and streamline its data-driven customer engagement strategy.

IKEA, known for its well-designed and functional products, has established a community of loyal customers by keeping their experiences at the heart of its offerings. Aligned with their vision, WebEngage will collaborate with IKEA Saudi Arabia & Bahrain, organising their data to deliver exceptional customer experience and personalised engagement across multiple channels.

Customer experience

Commenting on the partnership, Ahmad Al-Fagih, Digital Commerce Manager, IKEA Saudi Arabia & Bahrain, said: “At IKEA Saudi Arabia & Bahrain, we are committed to enhancing customer experience and creating a better everyday life for our shoppers. Our partnership with WebEngage will enable us to harness the power of hyper-personalisation and omnichannel engagement to deliver a delightful experience and strengthen our relationship with our customers.”

Hetarth Patel, VP - MEA and Managing Director - UAE, WebEngage, said: “IKEA's distinctive approach to consumers is a result of the company's core values, and we are truly excited to shoulder it with them. Through its intelligent, data-driven, and completely automated retention technology, WebEngage will enable IKEA to create unique consumer experiences across all touchpoints. We are thrilled to be partners with a pioneer in its segment and believe this association will enable IKEA to streamline its customer experience strategy effectively.”

Since its entry into Mena, WebEngage has added over 60 new clients each quarter, in what can be deemed nothing short of a “retention revolution”. Partnerships with dominant brands such as Zakat, Tax and Customs Authority, Titan, eXtra Stores (United Electronics), Al Musbah Group, Vezeeta, Wego, TravelWings, B. TECH and Ajmal Perfumes have further reinforced WebEngage’s growing leadership in the MarTech domain.

The meteoric growth phase recently culminated in the $20-million Series B funding round led by Singularity Growth Opportunities Fund and SWC Global, with participation from existing investors India Quotient, Blume Ventures, and IAN Fund, among other VCs.

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