Facebook leads social media platforms in Egypt, followed by Instagram and TikTok

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Facebook came in first place as the favourite social media platform in Egypt, followed by Instagram and TikTok.

In a report published by the Egyptian Cabinet’s Information and Decision Support Centre (IDSC), 95.9% of survey respondents use Facebook.

On the other hand, a mere 3.5% said they did not use Facebook at all, and 0.6% did not specify whether they used the platform.

In second place came Instagram with 54.6% of respondents saying they use the popular social media platform. While TikTok secured the third spot with 45.7%.

Regarding usage time, 50% said they use Facebook daily, 14.4% said they use Instagram on a daily basis, and 9% of TikTok users were using it daily.

Furthermore, Twitter and LinkedIn came in at fourth and fifth spot as the favourite social media platforms with only 3.2% and 0.08% respectively.

Egypt had a population of 105.2 million in January 2022, which increased by +1.9% in one year. In the meantime, the number of internet users has followed exactly that same trend (+1.9%). Consequently, the proportion of internet users among the Egyptian population remained 72%.

According to a report by Naos Solutions, each internet user in Egypt spends an average of 8 hours per day using the internet, which is 26 minutes more than in 2021. It is clearly above the global average of 6h58.

The number of social media users increased by +5% between 2021 and 2022.

The 51.5 million active social media users represent 70% of the Egyptian population aged 13 and above (49% of the overall population).

In 2021, Egyptian internet users aged 16 to 64 spent 3.25 hours using social media, representing +7 minutes compared to the previous year.